Atlas Snowshoes Aspect, Echo 20, Spark 20 and 10 Series Added to 2012 Atlas Snowshoe Line-Up

Atlas Snowshoes, a leading manufacturer of snowshoeing products and accessories, and ORS Snowshoes Direct, worldwide retailer and distributor of snowshoe gear, announced today the release of the all-new Atlas snowshoes for the 2011-2012 winter season. Headlining the list of new products are the Atlas Aspect snowshoes, already earning accolades and recognition for the technical advancements the Aspect brings to the expedition-backcountry snowshoeing category. Other new offerings include the boy's Atlas Spark 20 and girl's Atlas Echo 20 kid's snowshoes, and the totally redesigned men's Atlas 10 Series and women's Atlas Elektra 10 Series. All are available, along with the complete Atlas product line, for review and purchase at ORS Snowshoes Direct.

"Atlas Snowshoes is a perennial favorite with snowshoers in all categories, from the most aggressive, adrenaline junkies, to casual exercise walkers and those seeking to outfit the entire family for weekend outings. We are happy to report that Atlas has delivered enhancements in each of these categories", states Catherine Case, ORS Snowshoes Direct Consumer Relations and Sales Director. "Without a doubt the biggest news of the year is the Atlas Aspect, a no holds barred, incredibly designed, technical offering for backcountry snowboarders, ice climbers and mountaineers. But the redesigned Atlas 10 and Atlas Elektra 10 in the recreational category and the Atlas Echo 20 for girls & Atlas Spark 20 for boys in the kid's snowshoes category really bring significant new upgrades and advancements as well. Our sales team will be having fun educating customers about all these great new features."

The snowshoeing season hasn't officially commenced, and already the Atlas Aspect snowshoes (http://www.orssnowshoesdirect.com/atlas-aspect-snowshoes.html) have won the industry's most prestigious award, the Outside Gear of the Year Award. The Aspect features many new technological innovations such as the PackFlat bindings, Reactiv-Trac system, Spring-Loaded Suspension, Heel Lift Bar, Infinity Decking and the now legendary Atlas Holey-1 Toe Crampon. It is available in 24 inch and 28 inch length sizing options. Snowboarders, mountaineers and any other backcountry denizens seeking a multi-functional tool to tackle the most extreme winter terrain and conditions will fully appreciate the Atlas Aspect snowshoes.

The Atlas 10 snowshoes (http://www.orssnowshoesdirect.com/atlas_10_series_snowshoes_0708.htm) are available in both the men's Atlas 10 version and the women's Atlas Elektra 10 version. Besides updated graphics, new for this year are the exceptional Wrapp Swift bindings and an integrated Heel Lift Bar on each snowshoe. Optimal support, stability, warmth, confort and ease of use are all achieved with the Wrapp Swift, while the Heel Lift Bar makes climbing much easier for leg muscles. Along with the Spring-Loaded Suspension system, V-Frame design, Traverse Trac Rails and snowshoe decking, the Atlas 10 snowshoes allow recreational snowshoers to enjoy their everyday outings, while providing the features required for taking on more technical and difficult adventures when feeling inspired.

The Atlas Echo 20 girl snowshoes and Atlas Spark 20 boy snowshoes (http://www.orssnowshoesdirect.com/atlas-spark-20-boy-echo-20-girl-kids-snowshoes.html) replace the previous model Youth series and include upgrades that deliver an incredibly kid-friendly experience for children in the 8 to 12 years old range and weighing 50 lbs. to 120 lbs. With features such as Grom bindings, V-Frame technology, Fixed Toe Cord design, Toe Crampon and Heel Cleats, the Atlas Spark 20 and Echo 20 children's snowshoes exceed all the most important factors to consider when selecting kid snowshoes; lightweight and very durable construction, exceptional ease-of-use, safe & effective traction and great support for balance & control. All Atlas snowshoes are covered under the Atlas lifetime warranty program.

About ORS Snowshoes Direct
ORS Snowshoes Direct is a privately held company specializing in sales and service of snowshoes and snowshoeing accessories. Representing the industry's most respected and innovative manufacturers, including Atlas, MSR and Tubbs Snow Shoes and relative newcomers Dion, TSL and Crescent Moon Snowshoes, the company offers complete product lines for all ages and abilities. The company thoroughly tests all products it sells in the mountains and snowshoe trails of Vermont, where the company is headquartered. ORS Snowshoes Direct has been providing consumer sales for over three decades to the U.S. market through multi-channel outlets that include store front, Internet and phone sales. Their full line of Tubbs Snowshoes is available for review at: http://www.orssnowshoesdirect.com/atlas_snowshoes.htm