Worldwide Business Research, producers of the Mobile Shopping Series of Conferences, Announces The 2011 Mobile Shopping Awards Winners

October 21, 2011 (PRLEAP.COM) Business News
New York, New York (October 21, 2011): Mobile Shopping Fall 2011, the mobile commerce conference for mobile marketers in retail, announced the winners of the 2011 Mobile Shopping Awards for Best Mobile Site for 2011, Best Mobile App for 2011, Best Social/Mobile Crossover Campaign of 2011. The awards winners were honored at an official ceremony held on October 18, 2011 at Bridgewaters in New York City.

The winners presented their case studies at the Mobile Shopping Fall conference on the morning of October 19, 2011.

"We introduced the Best-In-Class Awards to recognize advances that retailers are making in the mCommerce space. Right now, mCommerce executives are focused on managing 'what's next' while remaining focused on today's brand experience. The award winners are leaders in demonstrating their expertise in driving real business results through their mobile channels," said Ian Grody, Mobile Shopping Fall conference director. The Winners:

  • Best Mobile Site: 1800.FLOWERS
  • Best Mobile App: Rue La La
  • Best Social/Mobile Crossover Campaign: Banana Republic

    • The Advisory Board included executives from the following companies: like Pizza Hut, Urban Outfitters, Choice Hotels, Jewelry Television, and Mobile Marketer judged each entry based on the following criteria: program goals, program execution, and results.

    About the Mobile Shopping Fall Conference:
    Part of the Mobile Shopping series of conferences produced by Worldwide Business Research, the 2nd annual Mobile Shopping Fall conference brought together mobile marketing executives from retail, travel & tourism, hospitality, apparel, food and beverage, and consumer electronics industry. Mobile marketing executives gathered for 3 days of networking and previewed the latest in mobile technology solutions.

    About Worldwide Business Research (Producers of Mobile Shopping Fall):
    Worldwide Business Research is a large scale conference company and the producer of Mobile Shopping conference series. For more information contact info@wbresearch.com