Contra Formals, Best Before 30, Lingos! Indigo Nation it is..

Press release
For immediate publication

Contra Formals, Best Before 30, Lingos!
Indigo Nation it is..

Chennai, October 2005: SADA, CRBM, BNPS, MBPS is this all sounds familiar
to you all? Well yes in the age of SMS and MMS lingo's have become the way
of communication especially for the young men below 30. And Indigo Nation,
which brought into India Contra Formals, a stunning range of formal for men
below 30 are using this way of communication to connect to its customers.
For this coming festive season Indigo Nation has launched new designs and
styles.

Men's fashion has become more colourful than what it was a couple of seasons
ago. Colours for the autumn winter unlike the previous seasons are the
slightly mysterious, overtly shadowed darks and softly muted mid-tones.
There are the interspersed highlights of lustrous tints and flashes of
eccentric though sophisticated brights. Young men prefer bold and
contrasting colours to mild and sober ones. Keeping this in mind, Contra
Formals has brought out new designs, which are sure to keep one stand apart from the rest of the crowd.

Solid two-tone dobbies, self-dobby, yarn dyed dobby fabric, saddle stitches,
vibrant colours, four-panel collar, hint of contrast under collar showing on
top, distinct seams, crystal buttons and contrast fabric running on the
inside of collar and neckband also are some of the hallmark designs in the
six new styles.

In trousers the inside waistband has been treated with special trim details
and similar color pocketing fabrics, that gives a neat look to the garment.
External details like slanted loops & slant back pocket welts add further
style to the otherwise untouched category of fashionable trousers.

Priced between Rs. 899/- and Rs. 1099/- this collection is available at all
Indigo Nation exclusive showrooms; major retail stores like Shopper's Stop,
Lifestyle, Globus, Piramyd and Pantaloons and also at other leading menswear
outlets across the country.

A young man should definitely wear Contra Formals this season to brighten
the week ahead!



About Contra Formals:
Contra Formals is a bold new style statement that breaks a few rules of
corporate dressing. It is a range of men's wear targeted at the young and
like they say "best before 30". The range has formals, which have cuffs and
collars in contrasting designs - advancing a distinctively iconoclastic
"look" to the wearer. The feel is radical. The aura is totally avant-garde.
Contra Formals has possibly benchmarked the young corporate's dress ethos in
formals and changed men's fashion in India from sober and monotonous to bold
and radical.


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