QR Codes – Only Better….Using everyday words with a QR Code..

A new company called ihop.to, established in the UK, has just launched an exciting new global service which will help companies connect their customers from their physical advertising to their online presence.

One tool that is helping to achieve this is the QR codes (Quick Response - a square form of barcode) now increasingly being used in mainstream advertising – appearing in newspapers, shop shelves, and windows. However they still rely on the user having a QR code reader on a smart phone and being in the position to scan the code. ihopto eradicates the problem by complimenting the QR codes with specifically chosen keywords that represent you or your brand. They are easy to remember everyday words that link straight to a website, effectively enabling a QR to be branded with the company name, product or advertising slogan.

ihopto provide a tool in which individuals or businesses can create a QR code, using an ihopto URL shortener (ih.to), and a "tag" (like a keyword, made of a single word, business name or company slogan) that links to their website or even multiple web pages and profiles. This can be achieved by either using the ihop.to homepage or their Facebook application.

Paul O'Shea CTO of ihop.to adds "ihopto provides the TAG owner with a program to dynamically maintain the URLs, and provide analytics on how many people used their TAG…."

If you would like more information on how ihop.to works, claim your tag or create your own QR Code then please visit www.ihop.to or email press@ihopto.com