Patient News Publishing Draws Award Recognition

Graphic Design USA gave the American Inhouse Design Award to Dr. Diane Arel's "Art of Smiles Dentistry" newsletter. Founded in 1963, Graphic Design USA is a respected news magazine for graphic designers and other creative professionals.

Dr. Bill Dorfman's "Billion Dollar Smile" newsletters were selected as both the 1st and 2nd place winners in the Newsletter on Newsletters competition. The Newsletter on Newsletters is a national publication founded in 1964.

"All of our dental newsletters focus on what's important to the reader: relevancy and personalization," said Joanne Bishop, Vice President of Patient News, a dental marketing company.

More than 85 percent of Patient News consumers said they enjoyed receiving and reading their dentist's newsletter. As email open rates hold flat at 20 percent and average click through rates decline, the fact that a mailed newsletter will reach nearly 100 percent of a target audience is significant.

Even the strongest dental practice suffers from naturally-occurring attrition. Personalized, quality newsletters help built patient relationships, and these relationships are the foundation of any successful dental practice.