Podcasting for business

A process of publishing audio programs via the Internet, podcasting allows users to subscribe to a feed of new files (usually MP3s). Now a common Internet tool, it became popular at the end of last year, mainly due to automatic downloading of audio onto portable players and computers.

Using a feed, such as RSS (Rich Site Summary), to deliver an enclosed file, it is distinct from other types of online media delivery because of its subscription model. Podcasting enables independent producers to create self-published, syndicated ‘radio-shows’ and gives broadcast radio programs a new distribution method. Listeners may subscribe to feeds using ‘podcatching’ software, which periodically checks for and downloads new content automatically.
Some of the big brand companies like Volvo, Heineken and Microsoft are using podcasts to circulate information to staff, partners, the press and the general public.

For companies that have national or international divisions, sales or marketing staff in particular, can listen to sales briefings, product positioning and pricing news as well as competitor information remotely from their desk; without having to travel miles to attend meetings or incur large conference call costs. Technical staff also can listen to the latest product information and technical briefings.

There is a major misconception that podcasting is just audio related, when in fact, all different mediums of communication can be disseminated via the process.

Podcasting has now become an extremely popular option for businesses of all sizes that need to issue information, because of its speed, efficiency and good value for money. Training courses, tutorials and manuals, advertising and marketing materials, product briefings and updates, corporate presentations and tender requests can also be transmitted using podcasting, which once again highlights the ease of the tool.
Although still in the early stages of inception in the business environment, podcasting may be a serious alternative to the traditional methods companies use to provide information to staff and clients.

A not-for-profit organisation and a fully owned subsidiary of the Regional Development Agency One NorthEast, TNERP represents the North East England online via its n-e-life.com website. It can also provide e-commerce advice, funding, e-tendering services and online shopping.

For further information telephone 0191 487 2002 or visit www.n-e-life.com.