TV3's Sybil Mulcahy to judge Kilbeggan Best Dressed Lady Competition

August 9, 2011 - Sybil is on our TV screens daily on 'The Morning Show with Sybil and Martin' and is also recognisable as a former presenter on TV3's Xposé. The stylish presenter is hoping the Kilbeggan ladies turn out in force and reveals what she will be looking for on the day, "I will be looking for somebody who looks smart, elegant and who is dressed appropriately for the weather. Long evening gowns or miniskirts are a no no as well as anything that is too tight. Colour is all important however a structured smart black dress, accessorised with a beautiful coat and bag works just as well. Last year there was no end of style at Kilbeggan and the winning outfit which was purchased in a local boutique blew me away! I can't wait to see the fashion this year and enjoy what is always a fabulous meet"

Geoff Scully, Commercial Director, Littlewoods Ireland commented 'We're delighted to be involved again with the summer racing season and the Best Dressed Ladies Series. Our celebrity judge Sybil Mulcahy will be on the lookout for Ireland's most stylish ladies in Kilbeggan and we have some great prizes for everyone who takes part. We hope to see you there!"

Lynda Fraher, Marketing Executive, Horse Racing Ireland noted "Having a Best Dressed Lady Competition adds fun and glamour to an already exciting racing programme in Kilbeggan and we are delighted to welcome Littlewoods Ireland on board as a sponsor."

Paddy Dunican, Kilbeggan Racecourse Manager added "We are delighted to have Littlewoods Ireland sponsoring our Best Dressed Lady Competition at our Race Meeting on August 6th. Our first August Race is always one of the great social events of the year here in the Midlands and we look forward to welcoming everyone to an evening of glamour, excitement, fun music and of course horse racing."

Join the 5,800 people expected to visit Kilbeggan Racecourse on Saturday 6th August where the Best Dressed Lady will win a €2,000 shopping spree with Littlewoods Ireland while the remaining 9 finalists will receive a €100 shopping spree each.

The 1st race is off at 5.30pm, there are 7 races on the card and the feature race is the Hackett Bookmakers Handicap Chase.

Look to www.littlewoodsireland.ie for racing fashion inspiration this season, offering a wide range of all your favourite brands with show stopping evening dresses and the perfect shoes, hats and bags delivered to your door. All that's missing is your stylish touch!

Be part of the Littlewoods Ireland Best Dressed competition and meet the other celebrity judges at the following race meets: Bairbre Power, Tramore, Saturday 13th August; Sinead Desmond, Bellewstown, Thursday 18th August and Maura Derrane, Killarney, Friday 26th August.

Let the style begin!

Top Ten Tips for Ladies Day

1. Colour blocking is what it's all about this season. Loud colour combinations will show confidence and will ensure an eye catching outfit.

2. A bright hat or headpiece will complete any look and these statement pieces are a must have for ladies day.

3. Wear what you are comfortable in and don't be afraid to show your own individual style.

4. Comfortable wedges are the ideal footwear for a day at the races as they incorporate both style and comfort.

5. A colour coordinated shawl or wrap is the perfect fashion accessory that will have you prepared for the changeable Irish weather.

6. If you are wearing loud or colourful prints make sure you keep accessories to a minimum.

7. A clutch handbag is a stylish bag that can bring you from daywear to eveningwear and so is a great accessory for a day at the races.

8. Grooming and presentation is very important – Pay attention to detail and don't forget the manicure and pedicure.

9. A long-lasting makeup is a good idea - Alternatively bring a powder with you so you can touch up throughout the day. Remember your make up should be day appropriate.

10. Smile – it goes with everything and it never goes out of style.

For further details, visit www.littlewoodsireland.ie