Littlewoods Ireland launches stunning new collection

The collection, now available to buy on www.littlewoodsireland.ie, introduces a number of exciting new trends, key pieces for the new season and stunning eveningwear for every occasion, along with new ranges from Littlewoods Irelands' favourite celebrity designers Coleen Rooney, Holly Willoughby and Fearne Cotton. The face of Littlewoods Ireland, Caroline Morahan, also models some of her favourite looks for the season ahead in the new catalogue.

Women's fashion for AW11 remains fixed on elegant femininity focusing on very trend dedicated pieces and with warm winter colours and the arrival of Hollywood favourites, this new fashion season is set to wow! The cape coat introduced last season sees new detailing, while the much-loved Summer "maxi" style has made a catwalk comeback in the form of an elegant A-line coat. Colours represent the traditional seasonal palettes of berry, taupe and woodland hues whilst beading and new textures taking inspiration from hit TV programs are set to become a major player. Whatever your style, budget or occasion you'll be spoilt for choice this season with all the hottest trends available on www.littlewoodsireland.ie and with FREE FOUR DAY DELIVERY your new wardrobe is simply one click away!

Madison Avenue
Take a walk down Madison Avenue and enjoy retro chic at its best. Seventies fashion remains high on the list of carry-over trends, taking with it the likes of flares and wide-leg pants, flattering to all shapes. Palettes of winter berries and soft camel tones are key to achieving this sophisticated look and this Camel Belted Coat, € is a perfect pick.

Cabaret / Boardwalk Empire
As prime time TV fashion trends continue to influence the catwalk, the 'Boardwalk Empire' theme has put an instant spotlight on the 1920's. If you love the era then this is your season! Feathered, undergarment-like shifts and tops with intricate beading and tassels are key to creating some gangster glamour. Littlewoods Ireland love this trend and have lots of flapper-style tops and dresses that are bang on-trend. Check out this Silver Beaded 20's Dress € or Embellished Top, €x. Alternatively team this Feathered Jacket € with your existing outfit for an instant roaring 20's look.

Studio 54
It's time to boogie as Littlewoods Ireland is hot on the disco trend. Taking inspiration from Studio 54 this trend is all about big, bold and glittering sequins and above all, making a statement! Littlewoods Ireland's top tip to help get your boogie on is accessorise with confidence! Disco worthy looks include this striking One Shoulder Jumpsuit Suit €x and this Purple Sequin dress €x. Trend Alert: It's time to give the 'Little Black Dress' a rest and swap it for a more tailored alternative – the Tuxedo. A versatile addition for Autumn Winter the Tuxedo Blazer, € is a stylish option for over a shirt, blouse or vest, then bling it up for nighttime with the matching Tuxedo Trousers, €x, sparkling earrings and killer heels for evening glitz.

Beatnik
Harking back to the classic styles of the 50's and 60's the Beatnik trend favours classic colour combinations with a fresh colour addition for 2011 – red. Fantastic on every shape and easily incorporated into an existing wardobe the Beatnik trend focuses on stripes, loose fitting sweaters falling on one shoulder, oversized blazers, shirts and drainpipe skinny jeans. Funky and vibrant it's time to get adventurous and choose these striking Red Drainpipe Jeans, €x, team with this off-the-shoulder Stripe Jumper €x for a retro Beatnik look.

Footwear
The A/W11 collection of footwear from Littlewoods Ireland is jam-packed with shoes & boots for every occasion and budget. Bored of ballet pumps and not willing to venture into high heels? The boyish brogue is the best seasonal alternative. Favoured by cinematic idols such as Diane Keaton right through to today's style icons such as Alexa Chung brogues are guaranteed to give an instant preppy vibe to any outfit.

With items to suit all requirements and budgets, free 4-day delivery, creating a stylish Autumn/Winter wardrobe is as simple as logging onto www.littlewoodsireland.ie

Commenting on the launch of Littlewoods Ireland's Autumn/Winter collection, Geoff Scully, Commercial Director, said: "We are delighted with the new Autumn/Winter 2011 collection and with such a comprehensive range covering this season's catwalk looks, we have something for everyone."

To view the new collection and much more visit www.littlewoodsireland.ie