Inbox Marketer Transforms Communication with University Alumni - York University and University of Regina join Inbox’s growing list of academic clients

GUELPH, ON, Canada — October, 2005 — Inbox Marketer, a strategic email marketing and publishing company, today announced two new Canadian universities are joining its growing list of academic clients. York University and University of Regina recently selected Inbox Marketer to help them transform the way they communicate with their alumni.

“Both universities wanted to find a more timely and cost-effective way to send information to their alumni. They also wanted to track the types of information alumni found most useful to better communicate with them,” said Randall Litchfield, President, Inbox Marketer. “With the Inbox email solution, universities have a faster, more measurable way to connect with their alumni that compliments existing mailings.”

The University of Guelph is evidence that strategic email communications are achieving positive results with alumni. “People just love our e-newsletter,” said Jennifer Brett Fraser, Manager, Events & Communications, Alumni Affairs & Development, University of Guelph. “They say, ‘Thank you, I feel much more in touch now.’” Inbox Marketer believes York University and University of Regina will be able to realize the same success.

So far, Inbox Marketer has worked with ten per cent of universities across Canada to improve communications with alumni through email. The company’s unique approach combines detailed email marketing strategies — based on proven direct mail tactics and email best practices — with its proprietary email deployment and reporting tool. The result is closed-loop communication with clients, prospects, partners and stakeholders that is specific, controlled, continual and measurable.

Universities have found this strategy helps them reconnect with out-of-touch alumni, improve attendance at university events and increase donations to academic programs.

“If you communicate regularly with alumni and provide them with valuable information, they will respond more positively to their alma maters by getting involved in alumni programs and increasing their financial contributions,” said Litchfield. “Targeted emails are the most economical and effective way for universities to communicate with their alumni, and Inbox Marketer is proud of its contributions in revolutionizing the way they keep in touch.”

About Inbox Marketer
Inbox Marketer is a strategic email marketing and publishing company that helps organizations build online communities. With expertise in direct marketing and email best practices, Inbox serves clients in 11 sectors across North America, including Fortune 500 companies. Using its proprietary, web-based email publishing and reporting solutions, Inbox helps organizations develop integrated marketing programs for more targeted communications, increased client response, and improved sales. For more information, visit www.inboxmarketer.com.

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For more information, please contact:

Randall Litchfield, President
519.824.6664

Geoff Linton, Vice President
519.824.6664