Female DIY Pro Used Restoration Hardware as Inspiration for Carpentry Projects

ANCHORAGE, ALASKA - Ana White is at the helm of the DIY industry's newest and fastest-growing population in carpentry, posting DIY wood furniture patterns in a peer-to-peer carpentry community on Ana White' website.

White graduated from refurbished and painted furniture to building her own furniture from scratch and using power tools. Wanting to share her latest hobby, she began her blog in the fall of 2009. Within 12 months, her readership exploded to 500,000 monthly visitors and two million monthly impressions, surpassing ten million pageviews in the first year alone.

The vast majority of her readers are female. She estimates that the site's Facebook page gains 500 to 1,000 followers weekly.

"Saving money building furniture instead of buying it is usually what draws people to the site," says White. "But they soon discover that with a little work, they can save thousands off retail prices, even used Restoration Hardware pieces cost more than building a similar one."

She continues featuring the free plans and is fiercely competing with established woodworking websites like Lumberjocks. Her blog snagged the attention of national media, and White has been featured in Woman's Day, Fresh Home, Popular Woodworking and Home Design, as well as newspapers around the U.S. and many prominent websites, such as HGTV and Apartment Therapy.

"This site is unique because the furniture built is done by a woman for women," says White, who has used Pottery Barn furniture as inspiration for many of her project plans.

The majority of White's projects only need a few basic tools like a circular saw, drill, counter sink drill bit and the Kreg Pocket Hole Jig. Plans specify the skill level, from beginner to advanced, materials needed, a cut list and provide illustrated step-by-step instructions.

"You can scour the area for a discount West Elm headboard and bed frame, or you can make your own for much, much less," she says.

White's first blog post was a farmhouse bed built for $80. The bed was inspired by a Pottery Barn farmhouse bed, retailing for more than ten times the cost to build it. White also built a farmhouse table from reclaimed wood and spent $10 on the entire project, compared to a comparable piece at a major furniture store that retailed for $3,000.

Learn More
For more information about Ana White, visit http://ana-white.com .Call John Tomko at (310) 954-9520 for professional or advertising inquiries.

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