TAG Heuer Announces New LINK Smart Phone

Iconic Swiss watches brand TAG Heuer has unveiled the world's first luxury touchscreen smart phone, the TAG Heuer LINK.

The new addition to the brand's prestigious collection of timepieces offers a glimpse into the future of smart phone technology.

TAG Heuer's Swiss watchmaking heritage extends back to 1860 and is here applied to cutting-edge 21st century communications. The LINK is Swiss-engineered, French-built and powered by Android, the world's most advanced operating system.

As a handheld device, it shares the same impressive values as the best TAG Heuer watches: advanced materials, hand-assembled craftsmanship, and avant-garde inspired design.

As well as its look of luxury, the LINK offers high-performance and superior functionality. It is one of the fastest phones on the market, mastering speed with 1 GHZ of processor power and coming equipped with upgradeable Google Android software.

Other highlighted features include 16-million colour screen display resolution, high-def 5-mega-pixel auto-focus camera, 11 hours of music playback, and access to over 250,000 downloadable applications.

The premiere of the TAG Heuer LINK follows the 2008 launch of the brand's MERIDIIST, which was then the world's first Swiss-made communications instrument. The LINK is its natural successor, mastering as its predecessor did a new realm of high technology.

The TAG Heuer LINK, which bears the same name as the popular watches range TAG Heuer Link, is just the latest milestone for a brand that has provided examples of high-end watchmaking since 1860. TAG Heuer watches are some of the most accurate timing instruments in the world with the brand's advances in precision timing reflected in its active and ongoing involvement in sport, specifically motor sport (this year, the brand celebrates "150 Years of Mastering Speed" in motor racing).

TAG Heuer LINK is launched exclusively in July 2011 to TAG Heuer retailers. Offering a new way to connect, the LINK provides uncompromising strength, precision and reliability in a manner that will be familiar to owners of TAG Heuer watches.