Vita Audio Tops Summertime Radio Sales

While sales of iPod and similar personal music devices have been on the rise, it seems that nothing can beat the UK's love of traditional radio.

Described by The Sunday Telegraph as 'the Aston Martin of DAB radios', British hi fi brand Vita Audio has thrived in the hot and sunny weather conditions, offering a tidy selection of portable and stylish DAB and FM radios to meet the needs of the modern wireless listener.

For a time it seemed as though portable music players with headphones had killed off the traditional 'transistor radio'. Yet, since introducing the Vita Audio R1 in November 2006, the number of people who desire a radio that can be carried and enjoyed where mains power is not available has been rising.

"It's the portable nature combined with high fidelity musical reproduction which makes all the difference," suggests Stephen Oakes, hi fi specialist at Doug Brady HiFi.

"While you can get great sound with an iPod and a good pair of quality headphones, it's a very insular experience. But when people are enjoying being outside, they don't want to have all this head gear ruining that sense of freedom. That's what makes these portable radios so good. Plus you can listen to them with your friends or family."

Made in the UK from the finest components, the Vita Audio R1 portable radio is a DAB, DAB+ and FM Tuner that's small enough to pack away or carry around, with enough battery power for whole days of playing time and exceptional sound quality. This makes them ideal for public places, like the beach or the park.

"We've also had a lot of interest in Vita Audio radios for gardens, conservatories and kitchens," added Oakes."People are taking their music into lighter, smaller spaces for their leisure and Vita Audio products are perfect in terms of style and acoustics for these areas."

In addition to the R1 portable radio, Vita Audio also offers a tabletop radio with iPod dock and an integrated music system.

Both have proven to be incredibly popular in rooms of the house that receive lots of sunlight.

The Vita Audio R2i combines a DAB/DAB+/FM tuner with iPod dock, auxiliary inputs and excellent speakers, providing a modern digital music solution for people seeking high quality sound in small to medium sized settings.

Meanwhile the top end Vita Audio R4i is in many ways a traditional music centre compacted into a single modern unit comprising of a multi format CD player, iPod dock, USB playback port, DAB/DAB+/FM tuner and auxiliary inputs allied to a powerful amplifier/speaker system.

With another warm, sunny bank holiday lined up at the British summertime already on its way, more people than ever are enjoying the sunshine in their conservatories and gardens or in the park or at the beach while taking their favourite music and radio stations with them.

So regardless of whatever happens in the headlines, things are certainly looking good for British hi fi and the British summertime.