Holiday Spending By Brits on the Rise

June 25, 2011 – DiscountVouchers.co.uk, the money off voucher website, has conducted a new survey of UK residents which shows that Brits continue to spend lots of money before their summer holidays - despite the recession still affecting many of us.

Out of the 700 people who were questioned, it was found that 12% would splash out £1,000 on their pre-holiday looks, while more than half would spend up to £500. People from East Anglia said they would spend more than £2,500 on looking good before their summer holiday, while people in London said they would draw the line at spending more than £2,500.

People's expectations on looking good might be due to the new regional reality TV shows that have come out recently, such as The Only Way Is Essex (TOWIE for short), Geordie Shore and Made in Chelsea. "No carbs before Marbs", is one of the catchphrases for those characters in TOWIE.

More than half of the respondents said they would visit a hairdresser and 20% said they would have beauty treatments to ensure they looked good. 83% of those surveyed said they would invest in new clothes and shoes and more than 50% would buy swimwear, according to the voucher website DiscountVouchers.co.uk.

Before boarding a plane to sunnier climates, 20% of people said they would use sun beds or fake tan to begin the tanning process, and a little under 20% said they would go on a diet or join a gym to tone up or lose a few pounds beforehand. North-easterners are most likely to use fake tan or sunbeds and get a haircut before their holidays, but would be less likely to get treatments from a beautician.

The leading discount website DiscountVouchers.co.uk's Managing Director, Doug Scott, said: "It's amazing that even with a recession and people are scrimping on their fuel and energy bills, that the majority of people would spend up to £500 on looking good for when they hit the beach. It seems that no matter what their finances are, they won't let it affect their looks when they jet-off on holiday."

Those from the North West said they would try to 'work out more' (25%), 'lose weight' (60%), or wish they had prepared more (24%) before their holiday.

People in the South West said they would try and 'improve their dress sense', while the Welsh, Londoners and Scottish people said they would 'stop drinking as much'.

Most votes by the respondents from seven regions said they would 'wear more sun cream to stop sun burn', when travelling to sunnier climates.

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