Htels Service Apartments in Amsterdam achieves number 1 spot on Tripadvisor

The number 1 spot on Tripadvisor for speciality lodging is Htel Serviced Apartments. In June 2011 the business, that is specialized in short stay rentals Amsterdam, is honored with this result due to the realization of a social media campaign.

In cooperation with Xotels hotel management business a new marketing strategy was developed. By focusing directly on online consumers Htel Serviced Apartments was able to increase its share of internet bookings decisively and could establish a top position at the online market.

Htel offers its guests short term accommodation in its furnished apartments in Amsterdam. The company recognized that it lost out on the huge possibilities through internet bookings in previous years. By means of long term investments in its own website, online marketing, social media marketing and following mediums like the travel reviews website Tripadvisor the target group of the company was extended. Within 1,5 years and due to a widespread campaign Htel Serviced Apartments achieved to be on the number 1 spot on Tripadvisor for speciality lodging.

The Social Media campaign of Htel focused not only on one particular medium but on several communication mediums like Facebook or Twitter at the same time. Xotels introduced these social media to Htel in terms of trainings and guidance and contributed thereby to the successful implementation of Htels' internet campaign.

Take a look at the website for more information: Htel Serviced Apartments.