Brits are marking the anniversary of their boob jobs with birthday-style celebrations

Busty British women are finding another way to celebrate their body confidence by throwing 'boobirthdays' to mark the anniversary of their breast augmentation surgery, in a bid to demonstrate the positive effect it has had on their lives.

With specific blogs and sites dedicated to cosmetic surgery, such as boobjobsupportforum.forumotion.co.uk, being used by bloggers to celebrate boobirthdays, nurses at The Harley Medical Group, the UK's biggest cosmetic surgery provider, have noticed that women are now taking this growing trend offline. Nurses across the Group's 31 clinics have reported that women are having boob job birthdays in their homes with family and friends, with the common aim of wanting to share with other women and with each other, how great they feel.

Lisa Littlehales, specialist nurse counsellor at The Harley Medical Group, says: "Lots of our patients keep in touch with the nurses who cared for them during their surgery process and they have noticed a small but significant number of these women comment that they like to mark the date of their breast enlargement each year – with many of our nurses even being invited to the patient's big day. For many women, this date marks a turning point in their lives from feeling under confident, to loving the skin they are in and they like to celebrate their new lives each year."

Says Emma Parmenter, 41, who had a breast enlargement at The Harley Medical Group: "I had my breast enlargement when I was 31 as I had very small breasts which greatly affected my confidence. My surgery was the best thing I have ever done, it completely changed my life and my image confidence has been great ever since."

Emma continues: "I'm 41 now and feel really lucky to still feel as confident about my breasts as I was ten years ago when I first had surgery. I was so close to the nurse who looked after me throughout the experience and during my aftercare, when I decided to throw a party in celebration of my breast augmentation anniversary, she was the first person I invited. I'm still thrilled with the results and more confident than ever - I can't think of any better reason to celebrate!"

Breast augmentation surgery is still the most popular surgery at The Harley Medical Group, with bookings increasing 12 per cent year-on-year.

NOTES TO EDITORS:
The Harley Medical Group is the UK and Ireland's largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery group. It has been established since 1983 and is one of the most highly-regarded cosmetic surgery groups operating in the UK. It has treated over 450,000 patients to date.

The Harley Medical Group works tirelessly to maintain the highest standards in the industry for the benefits all cosmetic surgery and non-surgical patients. We are currently at the forefront of the campaign to ensure that the government continues to regulate the use of certain laser types used in cosmetic surgery and non-surgical treatments so that patients are protected from rogue practitioners.

In 2004, The Harley Medical Group's chairman Mel Braham, at the request of the Department of Health became a member of the department's steering committee, set up to oversee the introduction of new regulations covering the entire cosmetic surgery sector. All of The Harley Medical Group's clinics are registered with the Care Quality Commission.

There are now 31 clinics in the UK and Ireland: London (Harley Street, Wimbledon, The City, Chiswick, Finchley & Watford), Marlow, Birmingham, Leeds, Brighton, Bristol, Manchester, Newcastle, Chester, Nottingham, Southampton, Cardiff, Chelmsford, Dublin, Northampton, Cambridge, Maidstone, Belfast, Reading, Sheffield, Liverpool, Bromley, Glasgow, Cheltenham, Leicester and Guildford.

The Harley Medical Group is renowned for introducing and pioneering most new surgical and non-surgical techniques to the UK and Irish markets, such as Aesthera PPx, laser hair removal, Cool Touch, and Silk Touch lasers, collagen for lines and wrinkles, laser for snoring, Tumescent Liposuction, LPG cellulite treatment etc. All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group's Medical Advisory Board.


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Imogen Fry or Monique Cockerill
Rain Communications UK - 020 7828 0118 or Imogen.Fry@raincommunications.co.uk