LaCure Villas Joins Virtuoso Travel Network

May 24, 2011 – LaCure Villas, a pioneer in the world of luxury villa rentals, has joined forces with Virtuoso Travel Network, an exclusive, invitation-only consortium of travel agencies and specialists whose membership spans 22 countries, consisting of more than 6,000 travel advisors, 300 agencies and 1,000 industry providers worldwide. The strategic partnership is designed to grow LaCure's already extensive customer base and service a broader range of individuals. Throughout its 32 year history, the company has acquired much of its business through specialized luxury travel experts, joining forces with many prestigious companies and organizations that serve as a source of valuable referrals.

The partnership is yet another in a series of important relationships the company has established with influential affiliates. Other LaCure partners, include: American Express, Signature Travel, IATA and hundreds of independent boutique travel agencies worldwide. Virtuoso Travel Network brings to the table its own affiliations with MasterCard, Spa Magazine and Saveur Travel. Virtuoso advisors and suppliers accounted for 60 percent of the 9th annual collection of Travel + Leisure magazine's "A-List of Top Travel Agents." The combination of LaCure's far reaching global connections with the Virtuoso Travel Network's own valuable market presence promises to open new doors for both companies, providing a great resource for the luxury travel industry as a whole.

For well over three decades, LaCure has been at the forefront of luxury travel, providing customers with a level of quality service and care that people have come to expect from a company that has built a name for itself as the "WorldWise leader in luxury villas." The expertise and professionalism of its staff is a large part of what makes LaCure so special. According to LaCure's president Geoffrey Williams, "what keeps clients coming back time after time is unparalleled customer service, careful attention to detail and a willingness, as well as an eagerness, to exceed the expectations of clients."

LaCure's sales team consists of a small, yet well rounded group of villa consultants whose familiarity with nearly every aspect of the fascinating world of luxury travel stems from their personal travel experiences as well as their numerous dealings with travelers of all types. Since the company's inception, it has been LaCure's quest to seek out the world's most spectacular and truly exclusive rental properties. In so doing, the company has managed to assemble an ample portfolio comprising more than 1,000 villas located in 29 countries around the globe. This extensive inventory ranges from luxury beachfront villas in the Caribbean to medieval European castles and villages, not to mention an impressive selection of breathtaking private islands in a variety of regions, both near and far.

LaCure specializes in custom tailored travel experiences. It differs from many of its competitors in that its people are driven by an overarching corporate philosophy that focuses exclusively on creating unique and unforgettable travel experiences, regardless of any difficulties that this may entail. A similar philosophy is part of what makes the Virtuoso Travel Network such a perfect partner.

Virtuoso is one of the world's leading travel consortiums, boasting hundreds of affiliates throughout North and South America, the Caribbean, Australia and New Zealand. The company has personal contacts at more than 1,000 airlines, cruise lines, hotels, resorts and premier destinations worldwide. The Virtuoso Travel Network shares LaCure's passion for travel and for personalized knowledge of destinations. This highly specialized knowledge is used as a basis for creating truly unique and custom tailored travel experiences for travelers.

Virtuoso's vast network of agents and contacts coupled with LaCure's ample inventory, excellent customer service and intimate local knowledge will prove to be a winning combination for years to come. Together, these two partners are sure to make waves within the luxury travel industry. Virtuoso's clients will enjoy a broader range of options when it comes to premium destinations and accommodations, while LaCure and its villa partners are certain to see an increase in bookings that will, in turn, generate increased revenue. In a business environment that has become increasingly hostile in recent years, strategic partnerships such as this one offer both companies an opportunity to leverage each others' strengths and work together to succeed.

LaCure Villas is a luxury villa company based in Toronto, Canada. It specializes in private villa rentals and boasts an inventory that includes more than 1,000 properties in 29 countries. For more information, visit www.LaCurevillas.com