eStara’s Click To Call Service Drives Sales For The Chrysler Group

Reston, VA (October 25, 2005) – eStara (www.estara.com), a leading provider of communications solutions linking buyers and sellers, today announced the results of its click to call implementation for The Chrysler Group, a unit of DaimlerChrysler, the world’s fifth largest automaker.

According to Chrysler Group statistics, twice as many callers using the click to call feature would purchase vehicles when compared to standard inbound callers. Up to 20% of click to call callers have actually purchased vehicles compared to just 10% of all callers who utilize traditional marketing materials. In addition, Chrysler Group officials also say their agents were able to initiate sales in less time through click to call compared to regular sales leads methods.

Today, ten (10%) percent of all marketing calls to Chrysler Group Agents are via click to call from their brand websites.

Like most companies with multi-product offerings, the Chrysler Group struggled in converting website visitors into buying customers. The company chose eStara to connect Chrysler Group agents with ready-to-buy customers via a PC to Phone or Phone to Phone connection. eStara’s click to call service enables website customers to speak directly with Chrysler Group Agents for answers to their questions and determine their needs with a simple click of a mouse.

Click to call technology lets users click an HTML button embedded on a website, e-mail, ad banner, search engine or online directory listing, and immediately speak with a customer service representative. Unlike a toll-free phone number, with eStara’s click to call service, the Chrysler Group can control where and when online visitors can migrate from the web to the phone sales channel.

The product launched with minimal training and reaped maximum results for the leading automaker’s sales teams. After six months of using the basic service, the Chrysler Group added eStara’s Agent Console feature that allowed Chrysler Group Agents to synchronize voice and data logs of all web-based calls in order to:

• See on their PC screen exactly which page the click to call user was calling from;
• Quickly determine the caller’s needs;
• Engage the customer by pushing content back to their PC, thus allowing them to proceed with planning the purchase of their desired vehicle.

As a result of the Chrysler Group’s success using click to call on its Chrysler, Jeep® and Dodge brand sites, DaimlerChrysler is expanding the use of click to call across more of its brands and online strategies.

To download a PDF version of the full case study visit: http://www.estara.com/chryslercasestudy.pdf



About eStara
eStara (www.estara.com) develops business-to-consumer communications services for large enterprises, media companies, online directories and search engines that improve communication and collaboration, increase revenue, and enable clients to attract and retain more online customers.
eStara’s Push to Talk service is the most widely deployed "click to call" service in the world with over 3,000,000 users in 113 countries. The company serves more than 350 global enterprises across multiple industries including directory and on-line publishers and lead generation companies, financial services, retail, travel and hospitality, real estate and automotive.
eStara’s Track the Call (www.trackthecall.com) service provides a flexible, scalable call tracking and monitoring service that supports a variety of revenue models, including pay per call and subscription with the largest inventory of local numbers in the industry. eStara call tracking technology is used by search engine and directory publishers including ThomasNet, Amazon.com’s A9.com and Verizon’s Superpages.com.


Media Contacts:
Candace Brosowsky
RMR & Associates
301-230-0045 x 14
Candace@rmr.com
www.rmr.com

Dan Obregon
eStara
703-648-8281
dan@estara.com
www.estara.com