British men have a 'thin upper lip'

Thinning lips are common problem amongst 40-something successful men, such as PM David Cameron, as aging and stress take their toll by reducing collagen production, which is responsible for keeping lips full and youthful. But British men are not happy with the "thin upper lip" look, and according to the UK's leading cosmetic injectable company, The Harley Medical Group, are opting for dermal filler procedures to boost top and bottom lips. The Group reports male lip enhancing treatments are up 17% for the first quarter year on year – a procedure which has been dubbed by practioners at the Group's Harley Street clinic The Cameron.

Says Lisa Littlehales, Specialist Nurse Councellor at The Harley Medical Group: "Whilst there is no doubt that the PM's lips have thinned, his thinning lips are less noticeable in many ways, as he had incredibly slim line lips with minimal lip arches to begin with, but thinning lips are a common problem for men of his age group. A full lip line is central to presenting a youthful appearance and once ageing sets in, thinning lips can be very aging. We have seen more and more men opt for treatment, booking in for 30 minute sessions to have their upper and bottom lips boosted with non permanent fillers. "

Dubbed 'The Cameron', the lip filler treatment costs from £350 at The Harley Medical Group and requires topping up every 3- 6months to help to restore a youthful plumpness to the lips. The filler is administered in a series of small injections on each side of the lips over a half hour treatment time, giving natural, immediate results. There is no downtime to the treatment, making this the perfect treatment for 40-something busy men.

Liz Dale, Director at The Harley Medical Group adds: "Cosmetic treatments for men, such as lip fillers to help combat the effects of ageing, is a trend which has become increasingly popular across our 31 clinics, with men feeling more comfortable to book in for treatments and the idea of cosmetic injectable treatments for men becoming more acceptable than it was five years ago".

MOST POPULAR MALE NON-SURGICAL TREATMENTS AND THEIR % RISE FROM 2005
BOTOX AND FILLERS = 30%
MICRODERMABRASION AND SKIN PEELS = 115%
BOTOX INJECTIONS FOR EXCESSIVE SWEATING = 56%
LIP FILLERS = 28%

Says Darren, 43, case study at The Harley Medical Group: "With a busy schedule, my job can often involve high stress levels and I have noticed that over the years this has taken its toll and I appear older than I am. I'm conscious of fine lines and wrinkles around my eyes and that my lips have begun to get thinner. Since having lip fillers at The Harley Medical Group, I feel that I look a significantly younger, the results are subtle and natural and it has made a huge difference to my confidence."

For further information please visit www.harleymedical.co.uk

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NOTES TO EDITORS:
The Harley Medical Group is the UK and Ireland's largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery group. It has been established since 1983 and is one of the most highly-regarded cosmetic surgery groups operating in the UK. It has treated over 500,000 patients to date.

The Harley Medical Group works tirelessly to maintain the highest standards in the industry for the benefits all cosmetic surgery and non-surgical patients. We are currently at the forefront of the campaign to ensure that the Government continues to regulate the use of certain laser types used in cosmetic surgery and non-surgical treatments so that patients are protected from rogue practitioners.

In 2004, The Harley Medical Group's Chairman Mel Braham, at the request of the Department of Health became a member of the department's Steering Committee, set up to oversee the introduction of new regulations covering the entire Cosmetic Surgery sector. All of The Harley Medical Group's clinics are registered with the Care Quality Commission. There are now 31 clinics in the UK and Ireland: London (Harley Street, Wimbledon, The City, Chiswick, Finchley & Watford), Marlow, Birmingham, Leeds, Brighton, Bristol, Manchester, Newcastle, Chester, Nottingham, Southampton, Cardiff, Chelmsford, Dublin, Northampton, Cambridge, Maidstone, Belfast, Reading, Sheffield, Liverpool, Bromley, Glasgow, Cheltenham, Leicester and Guildford.

The Harley Medical Group is renowned for introducing and pioneering most new surgical and non-surgical techniques to the UK and Irish markets, such as Aesthera PPx, Laser Hair Removal, Cool Touch, and Silk Touch Lasers, Collagen for lines and wrinkles, Laser for snoring, Tumescent Liposuction, LPG cellulite treatment etc. All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group's Medical Advisory Board.