Edmonton Mortgage Broker First Foundation Winner of Best Internet Presence at CMP Canadian Mortgage Awards

Edmonton, Alberta, May 5, 2011 - First Foundation Residential Mortgages, an Edmonton, Alberta based mortgage brokerage, announced today that it won the prestigious "Best Internet Presence" honour at the April 29th CMP Canadian Mortgage Awards.

"We're ecstatic about the award and so thankful to CMP Magazine for putting on a great event once again," said Gordon McCallum, First Foundation's President. "We couldn't have achieved this without the hard work of our team and partners - especially Bluetrain, Incite Marketing, and Lift Interactive."

First Foundation was also a finalist for the category of "Mortgage Brokerage of the Year" for firms with fewer than 25 employees. "Unfortunately we weren't able to win both categories this year, but every year we're thankful for the nominations and votes we receive. We see these awards as a beginning, not an end, so it just means we have more work to do," said McCallum.

The "Best Internet Presence" category was one of a few awards this year that included a judged component as well as a public voting component. This ensured that members of the industry and the public had a chance to voice their opinion on the firm most deserving of the award. Added McCallum, "We're very grateful for the support of our clients, the general public and our peers in the industry for their support and we hope to use this honour as a platform for bigger and better things online."

First Foundation will continue to make the financial and mortgage education of Canadians an integral part of its online mission through the use of Twitter, Facebook, an active mortgage blog and an extensive learning area on its website.

About First Foundation:
First Foundation is an independent mortgage broker that helps Alberta's home buyers and owners secure a mortgage at the best rate available from Canada's top mortgage lenders. As a leading mortgage brokerage, it provides competitive mortgage interest rates, in addition to insurance and financial services. First Foundation has a head office in Edmonton and a virtual branch in Calgary, and has been serving the needs of Western Canadian property owners and buyers since June 2002.

About the Canadian Mortgage Awards:
The Canadian Mortgage Awards (CMP) is an annual gala event that celebrates and promotes excellence in the mortgage brokering industry over the past year. This year, over 500 mortgage professionals, colleagues, and friends from across Canada gathered at the Liberty Grand in Toronto to partake in a cocktail reception, a four-course gourmet meal, live entertainment, and prizes. Award winners were announced at this black-tie event. Here is the complete list of winners.

Contact Information:
Gordon McCallum
First Foundation Residential Mortgages
gmccallum@firstfoundation.ca
780-702-7678