Groundbreaking Report Finds Consumer Awareness of Food Safety Issues “HIGH!”

New York, October 24 — “Safety” is one of the most basic factors driving consumer food purchasing behaviors, and consumer awareness of food safety issues is high, according to Understanding Consumer Attitudes About Food Safety: How Food Manufacturers, Retailers and the Food Service Industry Can Build Consumer Trust, a collaborative new report from market research publisher Packaged Facts, a division of MarketResearch.com, and Wharf Research.

In this groundbreaking report, Packaged Facts reveals that a full 25% of the general population can be classified as “highly aware”, concerned, and actively avoiding foods and food sources they believe to be unsafe. Yet safety rarely gets the focus it deserves from manufacturers, retailers, and food service providers—until there’s a problem.

“Paramount for the food industry is understanding that safety has grown from the sporadic scares about Salmonella and E.coli contamination into a huge area of consumer concern,” said Don Montuori, the publisher of Packaged Facts. “Consumers are educating themselves about major food issues, such as allergens, contamination and spoilage, growing and processing practices, and ingredient content such as GMOs. This awareness is growing swiftly in every demographic in society and is affecting how and where consumers are spending their food dollars.”

Drawing on more than six months of primary, proprietary research that involved more than 400 U.S. consumers, Understanding Consumer Attitudes About Food Safety demonstrates consumers’ sense of perceived safeness for both foods and food sources, as well as the steps they take to avoid foods and establishments which they consider unsafe. Additionally, consumers responded to a battery of over 140 statements, enabling the compilation of the first-ever Attitudinal Segmentation of Food Safety Perceptions and psychographic profiles.

Understanding Consumer Attitudes About Food Safety offers the food industry first-hand insight into the consumer psyche surrounding safety, and offers a unique roadmap to responding to, and benefiting from, these insights. Priced at $6000, this report can be purchased directly from Packaged Facts by clicking: http://www.packagedfacts.com/pub/1034737.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 301-468-3650 x250, or tehart@marketresearch.com.

About Wharf Research
Wharf Research is a full service quantitative and qualitative research company serving the consumer goods marketplace. At its San Francisco headquarters, the company conducts proprietary research among the nationally diverse visitors from all 50 states. For more information, visit www.wharfresearch.com or contact Kimberly Egan at 405-693-8900.