Resort Technology Partners Introduces App That Allows Mobile Devices to Double As A Ski Pass

AVON, Colo. – Resort Technology Partners (RTP) is launching the first wireless app on the market to offer mobile ticketing for the ski/snowboard industry. In the future, skiers and snowboarders will be able to use their mobile phone as their ski pass. The app, powered by the RESORT TECHNOLOGY PARTNERS|LivePass engine, is being launched by RESORT TECHNOLOGY PARTNERS in cooperation with Whistler Blackcomb and TELUS. Initially it be available on iPhone and Android devices.

The free Whistler Blackcomb Live Powered by TELUS app will allow skiers and riders to track their runs using GPS, view trail maps, track the total vertical and distance they've travelled and their maximum speed, share their speeds and vertical, take photos and share them with friends via Twitter and Facebook, and view information and ads about features of the resort.

"To be able to see exactly where you are on the mountain, track runs, compare vertical, share on-mountain experience via social media; these are all things Whistler Blackcomb customers want," says Stuart Rempel, Whistler Blackcomb's senior vice-president of marketing and sales. "Partnering with RESORT TECHNOLOGY PARTNERS to develop this industry leading app will enhance our guest experience. Guests will be able to keep track of their days on the mountain and have access to up-to-the-minute condition and lift status information. The social media integration will give guests another touch-point to interact with the Whistler Blackcomb brand in real time. As our customers' expectations change, the RESORT TECHNOLOGY PARTNERS architecture allows us to continually evolve and offer something truly valuable to our guests. The industry leading mobile ticketing functionality is the premier function we're excited to introduce in the near future."

An industry technology leader, RESORT TECHNOLOGY PARTNERS also introduced REALSKI in 2009, the first augmented reality app for navigating ski resorts.

Whistler Blackcomb to Test Mobile Ticketing
Whistler Blackcomb, the consistently ranked No. 1 ski resort in North America, is the first resort to offer an app powered by the RESORT TECHNOLOGY PARTNERS|LivePass engine and is the first resort to test mobile ticketing. Free to consumers, the Whistler Blackcomb Live Powered by TELUS app is available in the iTunes app store and Android Market.

As Whistler Blackcomb's official app, Whistler Blackcomb Live Powered by TELUS offers direct, real-time mountain information, including:
- GPS trail maps and run tracking
— Total vertical distance, maximum speed, total distance and number of runs
— Visual overlay of runs skied/rode over Google maps
— Ability to share runs skied/rode with friends
- Integrated camera and photo gallery
- Social media integration with Facebook and Twitter
- Snow and trail conditions, live lift status, and webcams
- Weather and forecast details
- Marketing and promotions
- Exclusive offers for TELUS subscribers

Whistler Blackcomb will be testing the mobile ticketing function internally in April 2011, and Whistler Blackcomb looks forward to introducing the mobile ticket function to all guests in the near future. Additional app functionalities are being planned for the 2011/2012 season.

Whistler Blackcomb Live Powered by TELUS will be available during the TELUS World Ski and Snowboard Festival, which runs April 15-24, 2011, and is the world's largest mountain spring festival spanning 10 days and nights showcasing the latest progression in the progression in skiing snowboarding, art and music
Guests can visit whistlerblackcomb.com/mobile for links to the Android and iTunes download sites.

Requirements
The free Whistler Blackcomb Live Powered by TELUS app is available for iPhones (models 3GS and 4) and a number of Android models (versions 2.2 and above).

About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America's premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, over 8,000 acres of terrain, 14 alpine bowls, three glaciers, receives on average over 1,090 centimetres (430 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola. For more information, visit whistlerblackcomb.com.

About Resort Technology Partners
Resort Technology Partners (RTP) enables resort, recreation and hospitality customers to achieve a competitive advantage by improving the guest experience through integrating every aspect of the resort operation. RESORT TECHNOLOGY PARTNERS's innovative technologies integrate critical functions such as back-office administration and reporting; point-of-sale and customer relationship management; RFID access control; integrated eCommerce; interactive marketing and website development; third-party channel ticket management; and augmented reality mobile application development. Integrating these functions allows businesses to optimize daily and long-term results. Privately held and headquartered in Avon, Colo., RESORT TECHNOLOGY PARTNERS was founded in 1998. For more information, visit www.rtp.com.

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