ACMG Growing Executive Ranks With Three VPs and a CFO Hired Since Jan 1

Jersey City, NJ – March 25, 2011 – It's a good problem to have: how to successfully manage double-digit growth on a quarterly basis. ACMG, the maker of luxury beauty brands such as Hydroxatone®, Keranique® and Luminique®, has responded with an active round of hiring including a new CFO , three new Vice Presidents and over 100 additional employees in 2011 to date.

John Ende is ACMG's new CFO. He was formerly the CEO of Argent Trading, Inc, CEO of International Collectors Society, Inc and CFO of International Masters Publishers.

Holli Westby is the new Vice President of Retail Sales, a new position at ACMG. She was formerly Vice President of Retail Sales at P&G Prestige.

Steve Brita is the new Vice President of E-Commerce and Digital Strategy, also a new position at ACMG.
He was formerly Director of Digital Strategy for Publishers Clearing House and a Vice President at Zumbox.

Linda Andersen is the new Vice President of Marketing, Planning & Analysis, also a new position at ACMG.
was formerly a Senior Consultant at Nutrisytem and as VP of E-Commerce at Rodale and the Director of Brand Development at M&M/Mars, Inc.

Responding to the growth of the company and a call from President Obama to the nation's CEOs to get hiring, ACMG Co-founder/CEOs Thomas Shipley and Andrew Surwilo pledged last December to hire 200 by the end of 2011. They have reached half of that goal before the end of 2011's first quarter with exactly 100 new employees hired and retained as of March 10, 2011.

"The incredible growth we have experienced as an organization has made this a very exciting and busy time at ACMG," said Co-founder/CEO Thomas Shipley, "The executives hired this year have a proven track record for building efficient and extensive corporate structures, which is exactly what is needed during this time of rapid, far-reaching expansion."

About ACMG:
Atlantic Coast Media Group was started by Andrew Surwilo and Thomas Shipley in 2005 to create and market efficacious skin-care brands for today's working women. The result is their flagship beauty brand, Hydroxatone®. ACMG launched several other brands over the next few years including Keranique™, Luminique™ and the ultra high-end D.N.A. line. Surwilo and Shipley were named finalists of Ernst & Young's 2010 NJ Entrepreneur of the Year. ACMG is a member of the 2010 Inc. 500, Inc. Magazine's list of America's fastest growing companies. Hydroxatone® is the official skin-care sponsor of the 2011 Daytime Emmy Awards and the official skin-care partner of the National Association of Television Arts & Sciences. ACMG focuses on being a responsible, reliable corporate citizen with multiple initiatives benefitting national charities and the local community. Hydroxatone® is a Proud Sponsor of the 2011 CEW Beauty Awards.