Innovation Consulting Firms to Launch Global Initiative

On April 6th, 2011, CScout and Mandalah will announce the next stage of their partnership at CScout's offices in SoHo, New York. Florian Peter, CEO of CScout, and Igor Botelho and Lourenço Bustani, founders of São Paulo-based Mandalah, will discuss their companies' new proposition for innovation consulting. Their presentation will feature case studies of innovative products and services from around the world, following by a panel discussion with international experts.

In June 2010, the two companies took the first step towards the establishment of a global partnership in innovation consulting. By further uniting their teams, CScout and Mandalah are poised to help businesses create opportunities that not only are profitable but also generate social value. "Our philosophy of 'conscious innovation' is about getting more people excited about the prospects of adding meaning to the work they do day in and day out," said Lourenço Bustani.

CScout's comprehensive experience in global trend research and consumer behavior is a natural fit with Mandalah's use of open-source methodologies, which allows for co-creation between clients, academics, and citizens. Furthermore, with offices in New York, Tokyo, São Paulo, and Mexico City, along with a network of scouts in 25 markets worldwide, the two companies can provide unparalleled coverage and insight into innovation in established as well as emerging markets. The combined team of 45 professionals, with backgrounds in a wide range of areas including engineering, design, political and economic studies, and marketing, have already collaborated on global innovation projects for General Motors, Exxon Mobil, Nike, Woongjin Think Big, Havaianas and Natura. "Our unique offering allows clients to develop innovation across borders, helping them compete in a global market with a local mindset," said Florian Peter.

The innovation partnership will be effective immediately, and over the next few months the companies will further integrate their offerings. "Building critical mass around an approach that merges purpose with profit has the potential to redefine what it means to be sustainable moving forward," noted Igor Botelho.

All are welcome to attend the event, which will take place on Wednesday, April 6th, at 2 PM at 187 Lafayette St., 5th Floor. Please contact Caroline Ohlson at 212-334-6303 or caroline@cscout.com for details and to RSVP.

About Mandalah
Mandalah was founded four years ago to bring a more humanist approach to business, where consumers are people first and foremost-the "h" in Mandalah stands for human. Clients have included Petrobras, GM, Natura, Nike, Microsoft, Nokia, and the Government of the State of São Paulo. The four-year old company is headquartered in São Paulo, Brazil, and has a regional office in Mexico City.
http://www.mandalah.com // www.facebook.com/mandalah
Founders: Lourenço Bustani, lbustani@mandalah.com
Igor Botelho, igor@mandalah.com

About CScout
Founded 13 years ago in New York City, CScout has grown to include an office in Tokyo and a network of more than 25 scouts around the world. The company has worked with globally recognized companies such as Bayer Pharma, BMW Group, Henkel, and Nestle.
http://www.cscout.com
Founder/CEO: Florian Peter, florian_peter@cscout.com
Contact: Caroline Ohlson, 212-334-6303, caroline@cscout.com