CiRBA Inc. Selects Airfoil Public Relations as Agency of Record

Detroit, Mich – March 24, 2011 – CiRBA Inc., a leader in Data Center Intelligence (DCI) software, has chosen Airfoil Public Relations as its agency of record. Airfoil, with offices in Southfield, Mich. and Mountain View, Calif. is an independent firm specializing in marketing communications and public relations for technology companies.

"Airfoil's experience and creativity will play a key role in our endeavors to communicate the value organizations can achieve with data center intelligence software," said CiRBA Senior Vice President of Operations and Business Development Chuck Tatham. "Airfoil understands our audience, and will be a great asset as we continue to differentiate the CiRBA brand in the marketplace."

CiRBA tapped Airfoil for its expertise in building awareness and preference for enterprise technology and software solutions. CiRBA's Data Center Intelligence (DCI) software determines the optimal workload placements and resource allocations required to safely maximize the efficiency of Cloud, virtual and physical infrastructure. Airfoil is working with the company's leadership team to build a diversified communications program that amplifies CiRBA's brand through audience engagement among trade media and influential industry groups and events.

"As conversations about the Cloud and virtualization grow and become more complex, CiRBA is primed to differentiate and position its DCI offering to the enterprise IT market," said Airfoil Vice President Keith Donovan. "We are excited to work with CiRBA to build its brand as a distinguished leader in DCI."

About Airfoil Public Relations, Inc.
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil serves a growing client roster across a multitude of technology segments in consumer, enterprise, health care, industrial/green and automotive. The agency's client solutions group provides depth of experience to inform and accelerate clients' marketing communications, digital and social media, brand strategy and public affairs programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.