PRESS RELEASE October 26, 2004 PURE WOMAN MAGAZINE GOES NATIONAL

PURE WOMAN MAGAZINE GOES NATIONAL

October 26, 2004 - - PURE Woman has grown from being a prairie magazine to a nationally distributed product attracting women from all over Canada between 18-45. Rima Aristocrat, President and CEO of Willis College, Ottawa says, "My four daughters, my three granddaughters and I read the magazine and we are touched by the fact that we actually know the Editor Ann Jones. What a masterpiece!'

The magazine has garnered a great deal of commitment from advertisers as well. W.R. Milligan, President of TransMedia Group Inc says, "The number of full-page ads from local non-national advertisers speaks volumes for the publication.' Maurice Simpson, the Director of Marketing for PURE magazine explains, "Many advertisers commit to only one ad their first time. Then they find out how professional and friendly our staff is to work with. They also discover how effective the marketing is for their organization. As a result most of our advertisers sign on for the entire year.'

Deb Forsberg, President of Richards Beauty College in Regina reports, "Richards has never had full classes in all its history. Since advertising in PURE we are not only full now, but future programs have also reached their recruitment limit. Advertising in PURE has been a great investment and we are looking forward to a profitable year.'

Canadian women are taking great pride in this publication because of its pure Canadian style. All content is geared specifically to meet the interests of women in this nation. PURE Fashion Editor, Kirk Bishop says, "What women love most is the fact that the fashion and beauty products seen in the magazine can be purchased anywhere in Canada. Nothing is out of their reach, yet it stills gives women a high-fashion goal to reach for.'

Beginning December 2004, PURE Woman will be sold on newsstands all across Canada, in retail chains including Chapters, Coles, Indigo, McNally and others. "Our quality and content reflects our national readership's interests and as a result, our team as well as our national distributor, Disticor Magazine Distribution Services, anticipates high newsstand sales. Since we are promoting PURE through a Canada-wide tour, national advertisers who come on board now will garner a great deal of attention and recognition for being a part of this woman's growth in Canada.'


For more information on national advertising or promotions please contact:
Moe Simpson
Director of Marketing
(306) 536-8538

For more information or to participate in fashion & Beauty layouts please contact:
Kirk Bishop
Fashion Editor
(306) 695-3526

PURE WOMAN MAGAZINE
BOX 545
INDIAN HEAD, SK
S0G 2K0

www.purewoman.ca