Martha Stewart Show Ponchos Listed in Charity Auctions on eBay

Manhattan, New York - October 13, 2005 - The Lion Brand Yarn Company (http://www.lionbrand.com) listed 27 charity, poncho auctions on eBay this week. Each of the auctions feature a one-of-a-kind, hand-made,
poncho that was worn by a member of the studio audience at the September 13th, 2005 taping of the new "Martha" TV show in New York. Winning bidders will receive a poncho, an 8" x 10" photo of the Lion Brand staff wearing the ponchos on the set of the Martha show taping and a letter from Lion Brand certifying that the poncho was worn at the September 13th 2005 taping of "Martha" in Manhattan.

The ponchos were all custom crocheted by designers for Lion Brand with Lion Brand yarns and are offered in a wide variety of colors and styles of yarn. Most of the ponchos listed in the auctions were made using the famous "Coming Home" pattern which is based on the poncho that Martha Stewarts wore after her release from federal prison in March of 2005. The pattern has been downloaded from the Lion Brand Web site by knitting and crochet enthusiasts over 1,000,000 times since it was first released to the public in March of 2005.

"This is a unique opportunity for people to purchase a bit of TV history." said Ilana Rabinowitz, director of consumer marketing for Lion Brand Yarn. "Not only will they get an extremely interesting and comfortable collectible item, but their winning bid will go towards a great cause."

All winning bids from the sale of the ponchos will be donated to AmeriCares. All of the auctions are starting at a minimum bid of just $0.01 and there are no reserve prices set on any of the auctions. All of the auctions can be viewed online at: http://www.lionbrand.com/Newsletters/ponchoSale.html

About Lion Brand
Thje Lion Brand Yarn Company is a 127-year-old entity and is America's oldest hand knitting yarn company. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lionn Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and
inspiration.

About AmeriCares
AmeriCares is an I.R.S. registered 501 (3) tax-exempt organization; as a non-profit disaster relief and humanitarian aid organization, it provides immediate response to emergency medical needs, as well as supporting long-term humanitarian assistance programs for all people around the world, irrespective of race, creed or political persuasion. AmeriCares solicits donations of medicines, medical supplies and other relief materials from U.S. and international manufacturers, and delivers them quickly and efficiently to indigenous health care and welfare professionals around the world.

For More Information:
Ilana Rabinowitz
ilana@lionbrand.com
1-201-804-3999