New Purekit.com Weblog launched on Blogger

Few could argue that the convenience offered by internet shopping is a major attraction; however there are some items which many people to prefer to see, feel, and try on before buying. Outdoor Clothing and footwear are two such things which many people do not even consider buying online. Purekit.com however is changing this, but streamlining the purchasing process and providing everything there is to be known about the products at the click of a mouse. With such demands placed on consumer's time, getting out to the shopping centres seems to take an age, and quite often results in a wasted visit, and choice is always limited. At Purekit.com, a full range of outdoor footwear, clothing and equipment is held in stock ready for same day dispatch to ensure customers never have to wait for their new gear. To improve the online purchasing process further, and make choosing kit easier, the company recently launched 360º imaging for its entire range of products. Customers can now see exactly what they are buying before parting with any money.

To further improve the customer experience purekit.blogspot.com has been launched by Purekit.com to fill any knowledge gaps, and to bring customers up to speed on what the major performance clothing and footwear manufacturers are up to, with advance news of the latest released and new collections. The site offers insights into the latest technology, and tries to explain the often confusing terminology which is so often used. The aim of the new blog is to bring customers closer to their favourite brands, and to provide news on the latest performance footwear and clothing in an easily accessible and easy read format. By providing more background on the brands and new equipment, customers can get to see the bigger picture before purchasing, and can then choose the kit that best suits their requirements.

The site provides regular updates on the latest special offers on purchases, and tips on choosing the best outdoor performance gear. "With so much choice available, and so many new brands being stocked, we felt we needed to give more information on our inventory" says Purekit.com MD Richard Gundle. It is a logical step to try to give customers the maximum amount of information on a product, and the new blog is an excellent way of providing the detail when required, for customers to read up on a brand or product to get all important help with the decision making process.

"We are looking to improve the online shopping experience to make it a much more fluid, easy and straightforward process" says Gundle. The new blog appears to be right on the mark, providing a good balance of product news and advice on outdoor gear, with reviews of the top products to hit the market. The use of the popular Blogger medium allows customers easy access to the latest posts via feed readers whilst offering a crisp, clear and clean easy to read style, no matter what device or browser you use. For any lover of the great outdoors and active exerciser, the site is sure to be popular, and gives those new to outdoor clothing the insider information on the terms and technology to avoid confusion when buying outdoor clothing online.

The latest information, reviews, and product news on the nation's favourite outdoor clothing and footwear brands is now available from Purekit.com at http://purekit.blogspot.com