Creative Home Ideas prepares for increased demand by consumers

NEW YORK – Creative Home Ideas has increased production and design to meet current customer demand and enable them to add new customers in 2011. "As consumers spend more on furniture and renovations, instead of buying new homes, the flooring market have to set standards for creative design." said Yaron Shemesh, Executive Vice President of the company, "Rugs have to carry a room, not get lost in it." CHI was right when they bet on the consumers' increased demand for quality products at affordable everyday prices and now they are gearing up for the retailers' need to answer the consumers' call for creative design, new fiber blends and advanced constructions.

The company pulled away from the pack of competitors when they opened their own factory in China in 2006. The flexibility and reliability that they are able to offer to retailers proves vital. Along with the ability to ensure premium quality that comes from operating their own manufacturing plant, they are able to more easily, and more cost effectively, develop proprietary constructions using natural and synthetic blends. Along with the new factory, CHI expanded their design department and showroom at 295 Fifth Avenue. "We now have the ability to create fashionable products at desirable prices," adds Shemesh, "we are now prepared to meet the challenge of keeping up with increased demand without sacrificing quality and safety; that's why we don't rely on someone else to make our rugs."

Creative Home Ideas is a family-owned business of almost 30 years, offering a wide variety of accent, scatter, kitchen and bath rugs. With their own manufacturing facility, which they operate in Langfang, China, CHI provides retailers with creative programs and product options including cut & loop, all loop & shag constructions. As a vertically integrated company, Creative Home Ideas, has the confidence in their products that only comes from 'hands-on' manufacturing.