NarrowAD Announces Partnership With Three Notable Blog Networks in China

NarrowAD.com, China’s leading provider of online contextual advertising and behavioral marketing services, today announced that it has signed agreements with Bokee, Blogcn, and Donews, the nation’s three most visited weblog sites, to publish context-relevant ads next to the content on their sites. This marks the first time that Chinese webloggers adopt sponsored links as part of their revenue generating toolset.
Blogging has rapidly spread worldwide. In China, blogs are also gaining greater popularity. A new report from the IHT on the state of the Chineses blogosphere says that the current number of Chinese blogs has reached 6 million. China now has a 14.2 million-site "blogosphere," with a new blog created every second, according to Technorati, a website that tracks blogs. The booming of blog sites in China, however, has posed the question of how this kind of new media can make money to survive.
NarrowAD.com, after the formal launch in September 2004, has quickly developed its publishing network, helping tens of thousands of Chinese web media monetize their traffic through the contextual advertising service.

As the new generation of contextual personalized advertising, NarrowAD advertising is controlled by the publisher and allows the publisher to earn money from their content. NarrowAD.com offers the chance for Chinese websites to monetize their website and earn money from their content. For many publishers, income from contextual advertising is significantly higher than other types of advertising (e.g. banner and rich media ads) given that the ads shown are designed to be of the same context as the content and therefore of interest to the user reading the page.

Also, according to a Kanoodle survey, content-targeted sponsored links will become the fastest growing interactive marketing tool over the next 12 months. An additional 20% of advertisers surveyed will be incorporating content-targeted sponsored links into their overall marketing programs.

The deal offers a turn-key solution to monetize blog content while providing publishers with a measurable ROI while delivering ads based on the content of the web page using an automated system.

" Working with NarrowAD brings a valuable ad serving module to our blogging platform, " said Xingdong, Fang, CEO of Bokee. " By integrating our platform with NarrowAD advertisement serving system, we can run targeted ads to web surfers, which turns into revenue for companies and brings benefits for netizens."
" This partnership will extend our NarrowAD ads on the three most prestigious blogs in China, giving us unparalleled reach and allow us to serve our advertisers better with more efficient campaigns. " Said Forrest Zhang, CEO of NarrowAD.com. "It will bring a new dimension to our advertising offerings, enabling us to more fully participate in the growth of personalized advertising in China. "


About Tixa
Tixa is the largest provider of end-to-end Contextual Advertising Solutions for China’s online advertisers and publishers interested in personalized online marketing. With mature contextual analysis technology, NarrowAD offers an accurate and precision-targeted advertising opportunity for Chinese businesses.
With robust personalization technology, NarrowAD.com develops this context-based approach, which narrows down the focus of online ads and thus allows advertisers to deliver ads specifically to users’ interests and to address target audiences more straightforward. Different from search-engine-oriented advertising, NarrowAD’s system places advertisements based on the content of the article being viewed, as well as users’ location and interests. For more information, please visit: www.narrowad.com.

CONTACT: Tixa Internet (Beijing) Technology Co., Ltd.
Investor Relations:
Curt Shi, IR Director
Tel: 86-10-62619006
Email: shihj@staff.tixa.com