Onshoes.com Online Fashion and Footwear Portal Launched

Whilst there are a myriad of fashion websites and blogs on the internet, the addition of onshoes.com brings something refreshingly different, with a writing style and layout closer to that of a monthly fashion magazine than a weblog. The site also provides the opportunity to pick up bargains, offering the opportunity to compare prices of the UK's leading online footwear retailers, helping to save visitors both time and money in their search for the best deals on footwear.

Despite only a month online, and only a week after its launch, the website's visitor numbers are soaring with the growing army of fans keen to hear about the latest footwear fashion trends and find out what the celebrities are choosing to wear this season. The site mixes celebrity fashion gossip, expert fashion tips and news of the latest footwear collections with comment and insight into what is hot, and what is not each season. The easy to read format and regular updates are perfect for coffee breaks, and ideal for reading on the trip to work on a handheld device, with the latest news, gossip and celebrity sightings regularly posted to keep readers abreast of current footwear and fashion trends.

Onshoes.com MD Luke Barlow created the website to bring together his passion for footwear, and offer readers the chance to keep abreast of the latest fashion and footwear news. The format combines the features of a style magazine with the timeliness of a weblog, and is pitched as a "must read" website for any dedicated follower of footwear fashion. Judging by the initial popularity, it would appear that the claim is not far off the mark.

By providing news, comment and stories which people want to read, along with detailed information on the brands, it offers shoe lovers the chance to find out about the latest trends, whilst being an interesting read for any follower of celebrity style. By concentrating solely on footwear, the website fills a gap in the market, and is sure to build on its initial success. According to Barlow, the website is aimed at becoming "a one stop shop for celebrity shoes, with news, tips and the best deals on online purchases". Judging by the flurry of visitors to the site in the short time since its launch, he appears to have judged the market well.

To read about the latest trends in footwear, celebrity style and the new footwear collections from Britain's best loved brands visit onshoes.com