Poise Conducts Light Bladder Leakage Awareness Campaign

Poise.com.au, an authority in Australia for health information on bladder problems and incontinence, has recently finished conducting a campaign to raise the awareness of light bladder leakage (LBL) amongst women.

Between June and September 2010, the Poise brand was involved in face-to-face discussions with over 31,000 women, raising awareness of light bladder leakage and educating each on the key benefits of using POISE®Products to discreetly manage the condition.

The discussions focused heavily on the advantages of using bladder weakness pads over menstrual pads, with key factors such as odour control, absorbency and prices often coming up in talks. Further discussion highlighted how common light bladder leakage actually is, what triggers LBL and also how best to manage the problem.

"Although light bladder leakage is common amongst many women across Australia, the topic is often swept under the rug in most everyday social settings. For many women this is a taboo subject with a high degree of social embarrassment. The point of these discussions is to normalise the condition, educate women on the condition and bring to the surface discreet but effective solutions to manage LBL", said Bryan Win, Senior Brand Manager of Poise Products Australia.

The recent movements by Poise coincide with the launch of their new website, which boasts a range of brand new content on bladder weakness topics such as light bladder leakage, female incontinence and prolapse.

The Poise website has long been known as one of the leading online resources for women suffering bladder issues, and even offers a video series on pelvic floor exercises, a simple and effective solution to improving bladder control. Poise also features an ask an expert area, for users to gain a quick response by a medical professional for all of their questions on bladder health.

For all media enquiries, please contact:

Bryan Win
Senior Brand Manager – Poise Products Australia
61 2 9963 8971
Bryan.Win@kcc.com

About Kimberly Clark

Kimberly Clark is an innovative health and hygiene products company that most Australians come into contact with everyday. Major brands from Kimberly Clark include Kleenex®, Wondersoft®, Viva®, Thick & Thirsty®, Huggies®, Snugglers®, Poise®, Depend®, Kotex® and [U] by Kotex®.