Drug Test kits Provider Karil partnered with Israeli Online Marketing Strategy firm ARPU~UP to Optimize Search Engine Visibility

Herzeliya Pituch, Israel, October 11, 2005 — Karil International Marketing, a global provider of innovative security products and services, partnered with multi-channel online marketing strategy firm, ARPU~UP, to expand its' brand awareness within international security market. ARPU~UP will focuses on promoting the sales of Karil’s home drug test kits, explosive detection kits and explosive storage containers.

Karil International Marketing unveils last month a new e-commerce capabilities in order to sell drug detection and identification kits directly to private market. Karil is offering the "Detect Now", a confidential home drug test kit, for testing marijuana and hashish, cocaine and crack, heroin, and meth-amphetamines ("Ecstasy", MDMA).

Parents, who suspect that their child is using drugs, have the freedom to use "Detect Now" anytime, anywhere, to test if their children are using drugs. “Detect Now" identify trace amounts of a drug deposited on surfaces such as desktops, bathroom counters, computer keyboards, car interiors, clothes, books, backpacks, etc.

“ARPU~UP help us to promote our website and increase Karil brand visibility“, said Noga Alon, Marketing and Sales Manager at Karil International Marketing. “Karil is seeking to create a new online sales channel and to generate the maximum exposure for our products“.

ARPU~UP will execute an organic Search Engine Optimization (SEO) campaign, to achieve a high ranking in leading search engines like, Google, Yahoo, and MSN, and to increases the number of visitors to Karil International Marketing website. ARPU~UP search engine placement will help Karil to develop their e-commerce businesses and to grow their online visibility.

About Karil International Marketing
Karil International Marketing Ltd. (www.karil.com) has been providing innovative security products and services in the international market since 1996. Karil's corporate philosophy is to provide complete, fully integrated security solutions to clients. Karil's solutions incorporate products and services that are of the highest quality, and utilize state-of-the-art technology to meet current and emerging threats.

Karil is the Israeli member of the Mistral Group (www.mistralgroup.com) with responsibility for representing the Group's interests in the Middle East, Europe, Africa and the Far East. The Group's headquarters is in Washington, D.C. For more information about Karil activities please visit Karil website at, www.karil.com

About ARPU~UP
ARPU~UP (www.arpu-up.com) is an Israeli company that focuses on Search Engine Marketing (SEM) and Web Marketing services. Founded in 2003 by Boaz Babai, ARPU~UP has quickly become one of the leading search marketing agencies in Israel, providing award-winning strategies to help innovative Israeli high-tech companies.

In the new Web 2.0 internet paradigm, ARPU-UP provides an effective method of driving highly targeted visitors to web sites using Word-of-Mouth marketing techniques, including natural search engine optimizing campaign, PR optimization and online delivery, and blog based marketing solutions. To learn more about ARPU~UP services, please visit ARPU~UP website at, www.arpu-up.com.