First Foundation Mortgage Brokerage Owner Gord McCallum Dons Diaper for Baby Heroes Campaign

Edmonton, Alberta, November 4, 2010 – The second annual Baby Heroes Diaper Drive for the Terra Centre for pregnant and parenting teens concluded Oct. 22, 2010. This year's campaign raised 116,431 diapers, a new record, thanks in part to a corporate challenge between the Alberta Mortgage Brokers Association and the Edmonton REALTORS® Community Foundation. AMBA was a close runner up, raising an amazing 23,692 diapers in this first year of the challenge with the REALTORS® drumming up the winning total of 25,403 diapers.

To encourage the competition, Gord McCallum, a Director with AMBA and owner of the Edmonton and Calgary mortgage brokerage, First Foundation Residential Mortgages, volunteered to wear a diaper, bib and soother in public if the mortgage brokers were to lose the challenge. In kind, the REALTORS promised to eat a "baby food" buffet of creamed corn, beef broth, sweet potatoes, custard and pureed prunes - served cold!

When AMBA came in a close second, Mr. McCallum was as good as his word and graciously greeted the crowd at the Terra campaign's wrap up event, in an adult diaper, bib and soother, as promised.

The Terra Centre for pregnant and parenting teens is a not-for-profit organization that has been serving youth in Edmonton for 39 years. Each year, approximately 600 young families access their support services, which focus on high school completion and strengthening the capacity of teen parents to be successful parents.

A big thanks goes out to all who took part and made donations to this worthy cause - First Foundation staff are already looking forward to next years Baby Heroes Challenge.

To learn more about Terra visit, www.terraassociation.com.

About First Foundation:
First Foundation is an independent mortgage brokerage that helps Alberta's homebuyers and owners secure a mortgage at the best rate available from Canada's top mortgage lenders. Motivated by a desire to help people achieve home ownership with savings and security, First Foundation always acts in the best interest of its clients. As a leading mortgage brokerage, it provides competitive mortgage rates, in addition to insurance and financial services. First Foundation has a head office in Edmonton and a virtual branch in Calgary, and has been serving the needs of Western Canadian property owners and buyers since June 2002. www.firstfoundation.ca