LifeCall Recognizes National Senior Safety Week

November 5, 2010 – LifeCall, a leading medical alert system provider in Canada, announced today its recognition and support of Canada Safety Council's National Seniors Safety Week, running November 6th – 12th. LifeCall stresses the importance of this week and encourages families, caregivers and the elderly to dedicate this time to learn about the potential hazards and circumstances seniors can fall victim to.

LifeCall understands the importance of independence. Moving into a care facility can be a difficult step - one that people will often try to avoid. Unfortunately, an elderly person who lives alone can face greater challenges and run a higher risk of injuring themselves. One of the most common hazards to seniors living alone is falling. A fall can occur in any room of the house for various reasons: clutter on the floor, hallway carpets, standing on a stool to reach in a kitchen cupboard, or standing in the shower. In a study released by the Public Health Agency of Canada, accidental falls were the 13th leading cause of death among senior men and women. Often those who experience a fall are unable to get up on their own and are forced to remain in the same position until someone comes to check on them. Studies by the New England Journal of Medicine have shown that a fall victim who has waited for over an hour for help has a mortality rate 3 times that of someone who has received immediate assistance. Despite these statistics, many seniors will insist on staying in their homes for as long as possible so they can maintain their independence.

LifeCall, a division of Reliance Protectron Security Services, provides medical alert systems to Canadians. The system consists of a two way voice communicator unit and a personal help button, also known as medical alert bracelets. When a person experiences a fall, or any type of emergency, they simply press the button on the medical alert bracelets to connect to one of LifeCall's experienced emergency response operators. The operator will assess the situation and dispatch help accordingly. The medical bracelet is also waterproof, so it can be worn in the bath or shower where a fall is most likely to occur.

The LifeCall system even acts as a speaker phone so a person does not have to run across the room to answer when the phone rings. They simply press the help button when the phone rings and speak through the communicator base unit. The system also has the ability to store daily local medication reminders, so the user doesn't have to worry about forgetting to take their medicine. It's just one more value-added feature to help a senior live independently.

LifeCall enables users to continue to live on their own and allows their loved-ones to feel safe knowing they are protected 24 hours a day, 7 days a week.

About LifeCall:
LifeCall offers Personal Emergency Response Systems to Canadians from coast to coast. LifeCall is a wireless person medical alarm consisting of a built-in two-way voice communicator unit and a personal help button.

For more information contact:
LifeCall of Canada
c/o Reliance Protectron Security Services
102, 4209-99 Street
Edmonton, Alberta
1 800-661-5433