Consumer Guide to Dentistry Reports Record Traffic Following Launch of Google Instant

Consumer Guide to Dentistry experienced its second record-setting traffic quarter of 2010. The largest traffic spike occurred in September, the same month as the introduction of Google Instant.

In the third quarter of 2010, Consumer Guide to Dentistry served approximately 450,000 unique visitors, a 40 percent increase over the third quarter of 2009, according to Google Analytics. More than 92 percent of visits were generated from search engines (75 percent of which deriving from Google search) - an indication that the site's audience is comprised of highly targeted dental consumers.

Online publishers were unsure how the introduction of Google Instant would affect traffic to larger educational portals like Consumer Guide to Dentistry. Traffic growth for this site appears to have benefited from the updated Google search feature.

"It is more than mere coincidence that Consumer Guide to Dentistry had its biggest traffic month of all time in September, the same month that Google Instant launched," said David Evans, Ph.D., CEO of Ceatus Media Group. "Our dentistry publication is the most comprehensive consumer oral health site online, and Google Instant's response has further emphasized this."

Google Instant is a search enhancement designed to provide users with better, faster search results. Rather than inputting a query and hitting "search," Google Instant allows users to view search results in real time, as words are typed into the search box. More important than the estimated two to five seconds this saves per search is the fact that it helps users refine their searches through smart predictions that adjust to every keystroke.

Google Instant also refines the search process by providing long-tail suggestions that help consumers pinpoint the exact nature of their search. Consumer Guide to Dentistry's dominant placement on Google for both core and long-tail search means that dental consumers have even more ways to access the comprehensive oral health publication.

Consumer Guide to Dentistry is produced by Ceatus Media Group, an online publisher of consumer health information portals. Accredited by the Health on the Net Foundation, the site's 150+ pages of up-to-date, dentist-reviewed content includes articles on an array of oral health topics, including veneers, teeth whitening, dental insurance plans, TMJ symptoms, tooth extraction and more.

Consumer Guide to Dentistry is a registered trademark of Ceatus Media Group LLC.