Hewlett-Packard New Year e-card

It is a tradition in Russia to celebrate New Year as one of the main holidays of the year. Usually, all the companies exchange greeting cards and presents on New Year Eve.

KsanLab http://www.ksanlab.com presents New Year Greeting Card, developed for Hewlett Packard company. It is a pleasure for the recipient not only to watch it but also to take part in the action in different ways:

· to control the snowfall at the New Year street,
· to turn over the pages of the corporate calendar, that is the exact copy of paper calendar company gave as a present for their partners and customers,
· to play the melody touching toys on the New Year Tree,
· to meditate while listening the champagne bubbles of «Asti Mondoro».

KsanLab designers put the spell on snowflakes and champagne bubbles and transformed them into HP logos.

Such kind of greeting card has a personalized system of addressing individually to every recipient at the final shot of the card. Due to positive emotions received by personal address and magic greeting card itself, this feature makes the recipient to send his card to all his friends in the Net. Thus, the target audience were increased three times. This proved multimedia greeting card to be an effective viral marketing tool.

You can find the greeting card at

http://www.ksanlab.com/showcase/HP_NY

Testimonial:

“It was a real pleasure and so easy to work with you and get such a perfect result. Thank you very much!” Maria Efimova, HP

About KsanLab

KsanLab (www.ksanlab.com, www.ksan.ru) is specializes in professional development of multimedia presentations. KsanLab’s portfolio has projects for Fortune 500 corporations and other companies. We offer development of marketing and PR communication solutions: corporate presentations, product catalogues and demos, promo-sites, interactive annual reports, e-cards, learning systems, etc. By the end of September 2005 KsanLab received 6 awards for marketing efficiency and design at international contests.

About HP

Hewlett-Packard (www.hp.ru) is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2005, HP revenue totaled $85.2 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.
All trademarks and registered trademarks are the property of their respective owners.

Sergey Denisyuk,
director of public relations
KsanLab
http://www.ksanlab.com/
contacts@ksanlab.com

+7 095 965 09 48