MARKETTOOLS PRESENTS "MARKET RESEARCH LEADERS TAKE CONTROL OF ONLINE RESEARCH QUALITY: A HOW-TO GUIDE FOR RESEARCH BUYERS" WEBCAST ON OCTOBER 15, 2010

What: Webcast panel discussion, Market Research Leaders Take Control of Online Research Quality: A How-To Guide for Research Buyers, presented by MarketTools, Inc., the leading provider of software and services for market research and enterprise feedback management (EFM).

When: Friday, October 15, 2010 at 1:00 P.M. EDT / 12:00 P.M. CDT / 10:00 A.M. PDT.

Where: Register at http://bit.ly/9M3aDa

Featuring: Steve Schwartz, Group Market Research Manager, Central Marketing Group Research, Microsoft, Speaker
Don Gloeckler, Manager, Media Research, The Procter & Gamble Company, Speaker
David Haynes, Chairman & Chief Executive Officer, Western Wats, Speaker
John Ouren, EVP and General Manager of Panels and Communities, MarketTools, Speaker
Anna Carbonara, American Marketing Association, Moderator


Topics Covered:
Join a panel discussion with market research executives from Microsoft, Procter & Gamble, and market research suppliers to learn:
- Why clients are developing quality standards for their vendors to follow.
- What benefits clients get from enforcing quality requirements, and vendors get from following them.
- How to implement online quality requirements in your own research RFP process.
- Webcast registrants will receive a Buyer's Guide to Online Research Quality to help you vet and select online research suppliers, and an RFP-ready list of Online Research Quality Requirements, based on those developed by Microsoft, so you can start implementing quality standards today.

About MarketTools, Inc.
MarketTools is the leading provider of software and services for market research and enterprise feedback management (EFM). We provide leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. MarketTools specializes in Optimization Research, Segmentation Studies, Shopper Insights and Social Media Research. Our custom market research services are supported by MarketTools' groundbreaking Advanced Analytics team and our suite of market research software. Our data quality solution, TrueSample®, ensures that online research respondents are Real, Unique and Engaged™, leading to higher quality online research results. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit www.MarketTools.com.