BuddyTV Welcomes Seasoned Entrepreneur Bill Baxter

Seattle-Fresh off his tenure as CTO and vice president of engineering for Seattle company Cozi Group Inc., Bill Baxter has stepped into the role of CTO and executive vice president of products for BuddyTV, the largest independent television news site on the web, where he is responsible for guiding the product strategy and creating the products and services of this industry-leading media company.

Prior to his work with Cozi, Baxter was the CEO and co-founder of Snaptune Inc., a company focused on making discovery of new music easy and enjoyable. Staptune's first offering, Snaptune One, delivers Tivo-for-the-radio capabilities to end-users, including the ability to automatically show users what songs were played and when. Snaptune One served as the basis for a completely distributed broadcast monitoring system, enabling Snaptune to predict music trends as they emerge.

Before Snaptune, Baxter was the president, CEO and co-founder of BSQUARE Corporation (NASDAQ:BSQR), founded in July 1994. BSQUARE specializes in, among other things, the development of new wireless and mobile devices. Baxter successfully bootstrapped BSQUARE from a three-person venture to a publicly traded company with more than 500 employees and more than $60 million in annual revenue. BSQUARE was a pioneer in the emerging smartphone market, winning Best of Comdex awards for smartphone applications dating back to 1996. At BSQUARE, Baxter was directly involved in negotiating partnerships and commercial agreements with top consumer electronics companies, including Intel, Microsoft, Hitachi, Motorola, Sony, Samsung, Dell, IBM, NEC and Toshiba as well as cable operators such as AT&T and Charter Communications.

Additionally, Baxter is a published research scientist in the field of program optimization for supercomputers and advanced RISC microprocessors. Publications include the prestigious ACM Principles of Programming Languages (POPL) Proceedings. Baxter received a master of science degree in computer science from the University of Wyoming in 1988.

Baxter has been on the board of the WTIA (Washington State's technology trade association) since 1999 and served as chairman of the WTIA in 2000, 2001, 2007 and 2008 and is currently serving as vice chairman until January 2011.

In addition to the WTIA, Baxter has extended his leadership role to the community through guidance positions at other organizations and institutions including the University of Wyoming and the University of Washington.

In addition to many other accolades, Baxter was a recipient of the prestigious Ernst and Young Entrepreneur of the Year award.

BuddyTV is excited to bring Baxter's experience and energy to its management team.

About BuddyTV
A visit to BuddyTV.com is like hanging out in your TV-obsessed friend's living room-except you have to bring your own snacks. Since 2005, BuddyTV has offered a fun, friendly and entertaining guide to what's on television-with a side of wit-and a community in which fans can engage and interact with TV-fanatic staff writers and other viewers. BuddyTV publishes op-eds, slideshows and recaps on popular shows; lists of the good, bad and ugly of what's on TV; as well as trivia, personality quizzes, fantasy TV and other games. So prop up your feet on the coffee table (totally allowed here) and settle in with your remote and BuddyTV.com. BuddyTV is located in Seattle, almost within remote control throwing distance of the Space Needle.