Pharmaceutical Leaders Meet At PharmaForce 2010: Executives Present Innovative Selling And Marketing Strategies

Global pharmaceutical sales are expected to reach $1.1 trillion (717 billion pounds) in 2014 as growth in emerging markets helps offset the impact of generic competition for many of the world's top selling drugs. The 5 percent to 8 percent compound annual growth rate for prescription drugs expected over the next five years translates into sales growth of nearly $300 billion.

The annual North American pharmaceutical summit, PharmaForce 2010, will be held in one month's time in Princeton, NJ. Focusing on taking advantage of all sales growth opportunities cross-industry, PharmaForce is the platform for pharmaceutical and biopharmaceuticals executives to gather specific tactics that translate into increased profit. Attendees network and develop key partnerships needed to increase profit potential in today's marketplace.

"Unlike other industry specific programs, Pharma Force offers specific strategies and tactics for addressing the rapidly changing Pharma and Biotech environment. Keynote speakers, networking with industry leaders, Interactive Roundtable discussions, and hands on learning experience all come together in a perfect storm. Joining your industry peers in Princeton October 12- 14 will provide you a jump start on developing Sales, Marketing, and Training initiatives for 2011."
Tom Kukla, Sr. Dir. Field Management Development, Purdue

Key themes on the 2010 agenda include: selling in today's pharma market, customer-facing sales and marketing roles, training and rep compensation, digital marketing programs, customer relationship management, incentive compensation, managed care, healthcare reform trends, sales support and analytics, regulatory pressures, aggregate spend tracking, compliance and value-based selling. New speakers from both large and specialty pharmaceutical companies offer tactical insights to conference delegates. Latest speaker additions include:

•Gary Casto, VP ADHD Sales, Shire US, Inc.
•Eric W. Kimble, Vice President of Sales, Cubist Pharmaceuticals
•Jeff Vengley, Associate Director of Sales Force Effectiveness, Gilead Sciences

For registration and conference information, visit: www.pharmaforceus.com or call 888.482.6012

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