Accela Communication's Selected As A 2005 MITX Awards Finalist - AccelaCast inBanner Webcast Recognized as One of New England's Best

Accela Communications today announced its AccelaCast inBanner program, "The Future of Innovation is Open" has been selected as a finalist in the "Use of Rich Media in Branding or Direct Response Campaign" category for The 10th Annual MITX Awards. Produced by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England.

AccelaCast inBanner is an exciting new method of delivering long form multi-media communications directly through banner advertising placements. Due to the architecture and hosting constraints that many content delivery platforms impose, traditional on-demand rich media or webcast programs require that the viewer is pulled to the location of the program. By contrast, AccelaCast inBanner programs are served directly within any standard banner ad unit on any web site. This unique approach broadens reach and exposure, and at the same time allows content to be delivered in the context of an editorial environment that viewers are most comfortable with.

Bill Reinstein, President and CEO of Accela Communications commented, "We are thrilled to have our AccelaCast inBanner program selected as a finalist in these prestigious awards. AccelaCast inBanner stands out because of its ability to engage visitors who increasingly want meaningful content that is respectful of their time, intelligence and interests. Distributing long-form video communications through banner units with AccelaCast inBanner, places information in the context and convenience of an editorial environment that viewers are most comfortable with. This translates into increased information absorption, retention and sales action."

"This is a special milestone for the organization and the commercial internet industry as a whole, both of which have seen significant change, myriad successes and unprecedented growth over the past decade. As technology advances, we will be at the forefront of those advancements." said Kiki Mills, Executive Director of MITX. "Our awards finalists continue to raise the bar and their work is a true testament to how interactive technology has become a core technology for businesses across all industries, nonprofits and educational institutions."

Accela Communications will be recognized with the other finalists at a gala awards ceremony traditionally attended by over 800 of the region's top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Copley Place Marriott on Wednesday, November 2nd. Tickets can be purchased at www.mitxawards.org.


About Accela Communications
Accela Communications provides web-based services that accelerate sales and business growth for customers and partners across a wide range of industries — from information technology to healthcare, financial, and other market sectors. Accela generates actionable results through the AccelaCast(tm) on-demand rich media platform and suite of services, the AccelaWorks(tm) web response management system and the ITworld.com(r) Site Network. Accela has been in the business of creating on-demand webcasts and rich media marketing from the earliest stages of use on the internet & is based on the design philosophy that a platform should encourage exploration and interaction with program content to deliver a lasting impact that reinforces messaging and branding. For more information, please visit http://www.accelacommunications.com.

About MITX
The Massachusetts Innovation & Technology Exchange (MITX) accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. Serving more than 2,500 members from multiple industries including Internet, interactive marketing, healthcare, and financial services, MITX is the region's premier association for thought leadership, technology trends, building business relationships and professional training and development. MITX also offers its members the chance to promote their companies to targeted audiences through sponsorships, speaking opportunities and networking. MITX is headquartered in Cambridge. For more information please go to www.mitx.org.

For More Information Contact:

Ann Roskey
Vice President, Marketing & Audience Development
Accela Communications, Inc.
ann_roskey@accelacommunications.com
508.303.9704