Industry leaders unite to extend the market reach of Vold, Jones & Vold cattle auctions through use of proven Internet technology.

August 25, 2010 - On August 18, 2010, Vold, Jones & Vold Auction Co. Ltd. (VJV) (www.vjvauction.com) successfully featured real-time Internet bidding for the first time in their Show List cattle auction from their Ponoka, AB, Canada location using the industry leading OnLine Ringman® bidding platform provided by Xcira, Inc. (www.xcira.com) of Tampa, Florida.

OnLine Ringman® provides participants a continuous sub-second stream of price, lot detail, and other pertinent information from the auction site along with a quality audio and a video stream of the live action. Registered bidders further have the capability to bid real-time alongside bidders who are onsite in the ring. The system displays similar real-time details on a large screen in the auction ring for the onsite buyers to view.

"By selecting Xcira and OnLine Ringman, Vold, Jones & Vold now provides their buyers and sellers improved options for participating in auctions on a solid, proven, platform and keeps the auctioneer in control" Said Howard "Howdy" Jones, Xcira VP of Marketing. VJV expects use of the system to reduce the selling time and the stress on the various classes of cattle that will be sold using the system and to increase the number of bidders that can participate in weekly auctions on Wednesday's.

"We are proud to offer this service and pleased with the results of the first auction in Ponoka today," Said Blair Vold". "We are looking forward to also extending Online Ringman live bidding to our Dawson Creek and Stavely locations for our Canadian Gold Show Alley auctions to keep Vold, Jones & Vold in the forefront of the industry."

The OnLine Ringman® bidding program can be run from within a number of popular browsers including those running on an Apple Mac and does not require any special software OnLine Ringman provides participants a continuous sub-second stream of price, lot detail, and other pertinent information from the auction site along with a quality audio and a video stream of the live action. Registered bidders further have the capability to bid real-time alongside bidders who are onsite in the ring. The system displays similar real-time details on a large screen in the auction ring for the onsite buyers to view.

About Vold, Jones & Vold:

Vold, Jones & Vold Auction Co. Ltd. (VJV) is a premier North American cattle auction company in business since 1957. Located in Ponoka, AB, Dawson Creek, BC, and Stavely, AB, Canada, Vold, Jones & Vold holds weekly cattle auctions Monday through Saturday between all three markets in addition to farm and equipment sales. Please visit www.vjvauction.com for more information or contact Craig Jacklin via email at office@vjvauction.com or call +1.403.783.5561.

About Xcira:

Founded in 1996 and headquartered in Tampa, Florida, Xcira, (pronounced ex-see-ra) is a leading technology infrastructure provider to the asset disposition industry and is the sole owner and developer of the patented OnLine Ringman® system. As a world leader in asset disposition technology and software as a service (SaaS) solutions, Xcira's products are at the core of sophisticated Internet strategies for industry leaders in major market segments including livestock, heavy equipment, fine art, real estate and automotive. Please visit www.xcira.com for more information or contact Howard Jones via email at info@xcira.com or call +1.813.621.7881 x114.