Quality Of Corporate Video Production Should Be Questioned

Quality is often lacking in the “professional” video world. Buy a camera, take out an ad, and start shooting. This may be the most common formula for starting a video production company.

Asbjorn Christiansen, exec producer of Seven Pictures, a 25-year veteran filmmaker, asks the question, “Does your video presentation match the quality of your corporation?”

“Some think that they are filmmakers because they buy a camera, take out an ad and start shooting. No, there is a tech and an art to filmmaking. There are lighting issues, framing decisions, background and sound choices. All these add up to a very discernable quality. Not to make it sound complicated, but you know that you need an expert to build a house, it’s just like that.”

“And aesthetics plays a key part. Even corporate video production can be made as an art or plain and simple. The communication is always clearer when created as a piece of art. You can see examples of this on the SevenPictures.com website.”

Corporate video production or your promotional video may not be the correct place to save money. If you are going low budget on production, you want to ensure that the standard and quality of your presentation matches the professional standard and quality of the product that your own company produces.

“A good video is where you don’t get distracted by errors or poor quality and you are just in it,” Christiansen explains. “You understand and you listen to what was said, you remember it and you don’t forget it. Before you choose a company or even a friend or family member to make your video, watch what they have produced in the past. The difference is very noticeable.”

“Budget-wise, you can make video in many price ranges. What we do is invest the budget in the production, and therefore improve the production value of the product. It’s a good idea to decide on a budget that you are willing to spend and let the person who will make the video know that budget. You will get your best production value that way.”

More details on corporate video production and promotional videos can be found on, www.SevenPictures.com.

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