Hottest Real Estate Concept Sweeping the San Jose-Silicon Valley Area

SAN JOSE, Ca——When long-time real estate agent, Andrew Zel decided to buy an Assist-2-Sell® real estate franchise in he expected his business to grow and improve. But nothing prepared him for his unprecedented success.

“Business has more than tripled since I opened the doors as an Assist-2-Sell® franchise owner. Customers can’t believe how much they save with our “Full Service with $avings!”® program,” Andrew Zel said. “But don’t let the name of the business fool you. It’s not a do-it-yourself concept. Under the Assist-2-Sell® marketing programs, sellers receive the full services of a professional REALTOR® at a fraction of what they normally expect to pay. Buyers also benefit by receiving “full service” from qualified real estate agents at no cost to them. No other real estate company offers a larger selection of homes for sale.”

Andrew Zel, an award winning, top-producing agent, loves saving home buyers money. “San Jose is still a very, very hot market,” Andrew Zel said. “It’s to a home seller’s advantage to list with us (Assist-2-Sell®) and only pay a low flat fee. They can save thousands of dollars, and keep more of their hard earned equity in their pockets.

“When people first call us, they are usually thinking that there must be a catch,” said Zel. “They are sure we can’t possibly sell their home for just $5,995. They call thinking they’ll be able to eliminate us as a choice because there must be something more they have to do when they choose us. They are pleasantly surprised when they find out we do everything other real estate agents do. The big difference is that we charge less.”

Assist-2-Sell®’s low flat fee commission can save customers plenty. For example, compare $5,995 to a 6% commission. If a sale price is $500,000, the seller will save more than $24,005 with a flat fee. If the sale price is $550,000, that savings jumps to more than $27,005, and for a sale price of $750,000, the savings will be more than $39,005.

While the lower rates may draw the customers in, it is the subsequent results that leave them satisfied. “You can charge whatever low rate you want, but if you don’t get results, people aren’t going to care,” Andrew Zel said. “We get results! We are selling homes very quickly, and for top dollar.”

“If your home is priced fairly, it’s going to sell, regardless of which real estate company you choose,” Andrew Zel said. “The question is how much do you want to pay to sell it?”
Assist-2-Sell® was started in 1987 in Reno, Nevada, by Mary LaMeres-Pomin and Lyle Martin. Assist-2-Sell®’s “Full Service with $avings!”® Program is somewhat of a unique concept in the real estate industry. It was a concept born out of frustration.

LaMeres-Pomin and Martin were growing increasingly frustrated with the way real estate was being practiced. LaMeres-Pomin said, “Real estate agents spend a majority of their time advertising themselves. When you see a real estate ad in the newspaper, what do you see? Pictures of agents. We believe in advertising our homes for sale, not our agents.”

She knew there had to be a better way. Her solution was to lower her commission rates to attract more sellers. The decision broke with industry tradition.

“We knew in our hearts that the old way just wasn’t right,” Martin said. “Customers weren’t getting the service they deserved, and the fees they were paying were too high. We found by having a highly organized office, trained support personnel, along with the increased volume our lower fee generates, we can operate profitably and still save sellers significantly.”

Along with changing the pricing system, Assist-2-Sell® upgraded the level of service and put a halt to self-promoting advertising. That advertising money would instead be used for the customers to promote homes.

“We took out all the fluff, and put our dollars toward selling houses, not ourselves,” said LaMeres-Pomin.

With this common-sense business approach and a dedicated staff willing to carry out the new philosophy, Assist-2-Sell® has flourished. There are now over 500 offices in 45 states and Canada. Assist-2-Sell®’s new office is conveniently located at 2925 The Villages Parkway in San Jose.

For more information, call (408) 270-SAVE, or go online at www.OnlyWay2sell.com.

Assist-2-Sell®is a full service real estate company, and provides all of these services:

• We offer pricing help. You determine the asking price based on the research and information we provide.
• We suggest ways to make your home more marketable.
• We provide all signs and marketing brochures.
• We advertise your home in newspapers and magazines.
• We advertise your home with a color photo on our powerful internet website.
• We show your home to prospective buyers by appointment.
• We arrange and oversee all inspections and appraisals.
• We oversee the closing process, working closely with the attorney, lender and title insurance company.
• We handle all the paperwork necessary to insure a smooth transaction.




“Customers can’t believe how much they save with our ‘Full Service with $avings!’™ program.”