The Merlien Institute Appoints Tom H. C. Anderson to Advisory Board

Singapore - (July 27, 2010) - The Merlien Institute - an independent organization dedicated to the advancement of qualitative research methodologies - has named Anderson Analytics Founder and Managing Partner Tom H. C. Anderson to the Advisory Board of its Americas Chapter. In this role, Mr. Anderson will contribute to the advancement of market research methods and help shape the content of the Merlien Institute's global conferences, training programs and workshops.

"Tom Anderson is an innovator and a thought leader in exploring new frontiers in market research. His credentials and exceptional record of delivering large-scale projects for Fortune 500 companies will add great value, perspective and expertise to the Merlien Institute's outstanding group of Advisory Board members. We are delighted to have him, and we have every confidence that he will bring added value to our organization," said Merlien Institute Director Jasper Lim.

"I am honored and excited to join the Merlien Institute's Advisory Board. In these uncertain times, the research profession has a tremendous opportunity to lead in ways that simply were not an option in the past. The Merlien Institute is a global, progressive organization dedicated to advancing qualitative research, and I look forward to helping them trailblaze the next generation of market research from a qualitative perspective," said Anderson.

About the Merlien Institute
The Merlien Institute is an independent organization dedicated to providing timely and critical information to the qualitative research community. Our mission is to provide an effective cross-fertilization platform for academics and practitioners to advance qualitative research. Merlien Institute, with its 23-strong Advisory Board Members now host more than 10 annual meetings around the globe with topics ranging from Computer-Aided Qualitative Research, Qualitative Research for Policy Making to Qualitative Research in the Web 2.0. For more information, please visit www.merlien.org

About Tom H. C. Anderson
Tom H. C. Anderson is the founder and managing partner of Anderson Analytics LLC, a firm based in Stamford, CT, USA that is well known for its pioneering work in bridging the gap between text analytics and market research. He is also a prominent blogger, a recognized authority on social media, and the founder of the Next Gen Market Research (NGMR) professional networking group. Most recently, Mr. Anderson was named to the American Marketing Association's prestigious "Four Under 40" list of marketing research industry leaders. He lectures regularly at universities and industry conferences, and has been published widely in trade journals and decision science texts. For more information, please visit www.andersonanalytics.com

For further information, you can contact Jasper Lim on +852 8197 0320 or events@merlien.info