Trained Eyes Watching

TRAINED EYES WATCHING

“Trained eyes watching is what it’s all about,” says Dr. Donna Schwontkowski, author of the newly released book, Million Dollar Memory for Names & Faces. Crime-Stopping Techniques to Help Find Missing Children, Criminals & Terrorists. “Once society has people trained to see faces so they can be remembered, many good things can happen. On a community level, learning how to remember faces translates to people remembering the faces of missing persons for longer periods of time. It’s an important skill needed in times of community crisis. Each tornado, flood, hurricane, or earthquake crisis needs people with trained eyes watching to help find the missing and match them to their family.”

Learning how to remember faces also translates to the public remembering the faces of their community’s wanted criminals and on a national level, the faces of terrorists. When an entire community knows who they are and what they’ve done, they’re a lot less inclined to let a criminal get away with another crime. Because many criminals commit crimes that they know they can get away with, this can make an impact. Schwontkowski is starting seminars for community watch groups to remember names and faces. “Although we already have people looking for missing persons, criminals and terrorists, we need TRAINED eyes watching for them,” she says. “The more trained eyes watching, the safer our society can become.”

Face recognition scientists report that the average person’s face recognition skills don’t improve much past the age of 11. However, the patent-pending method taught in this book increases awareness of at least 40 characteristics that make each face recognizable, whether the face has aged, and has lost or added a mustache, beard, or hair.

“It’s important to go beyond knowing these 40 characteristics and learn how to describe a face to someone… If you had to describe a family member to someone, could you do it with words other than eye color, hair color, height and weight? Most people can’t. When you see the variation in faces, though, you find three major types of eyebrows, eight eye shapes, three types of nostrils, eight face shapes… Moreover, people often believe that those of a certain race have the same characteristics but this isn’t true at all.”

Schwontkowski conducted two pilot studies this year and found that by using her method, police officers were able to improve their professional face recognition skills by 87% while the general public improved by over 150%.

On a personal level, remembering faces can help you get ahead in business, no matter what your profession is. Remembering faces is essential to good socialization skills.” The book includes chapters on how to remember names to go with faces. “There’s a good feeling that develops in another person when you remember their name,” Schwontkowski says. “As we get older, we tend to lose this ability if it’s not practiced frequently. You can get it back with the practice exercises in the book.”


For more information, visit the website www.milliondollarmemory.us or call Dr. Donna Schwontkowski at MDM Publications at

916-482-4177 or 209-794-8030.

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