Alberta Mortgage Broker First Foundation Launches HELOC at Prime Program for Engineers

Edmonton, Alberta July 9, 2010 - First Foundation Residential Mortgages, an Edmonton and Calgary mortgage brokerage, is pleased to announce the launch of a specialized, limited time time program for Engineers or graduates of an Engineering program. Through this exciting offer, Alberta Engineers have an opportunity to qualify for a Home Equity Line of Credit at an interest rate of PRIME. Most lenders are offering similar products at higher rates such as Prime + 1.00%, making this a very advantageous opportunity for Engineers in the Edmonton and Calgary regions. Infact, this program is available to qualifying Engineers and Engineering graduates across Alberta.

"We're very excited to be one of the exclusive Alberta Mortgage Brokerages offering this program ," said Gordon McCallum, CEO. "It's a great opportunity for our clients employed in this field to take advantage of the historically low prime rates to pay their mortgage off faster, to invest, and to make their mortgage a tool for financial success".

Savings for our Engineer clients can be as much as $12,000 over a 5 year term and the HELOC product associated with this rate is very versatile. The HELOC provides a revolving line of credit and the ability to divide the line into several components - perfect for investing or home renovations.

First Foundation strives to be on the cutting edge of mortgage product offerings for our Alberta clients. Watch for more unique, cost saving, wealth building mortgage products from us in the future!

To visit the First Foundation website, please go to http://www.firstfoundation.ca

About First Foundation:
First Foundation Residential Mortgages was founded in 2002 in Edmonton, Alberta as a response to growing consumer demand for more competitive mortgage options. The Edmonton and Calgary mortgage brokerage originates mortgages for many of the largest financial institutions in Canada, including several chartered banks, trust companies, mortgage-backed securities lenders, and credit unions. First Foundation specializes in reducing the overall cost of mortgages for its clients with highly competitive mortgage rates and mortgage strategies, such as the popular Smith Manoeuvre for a tax deductible mortgage.