N.A.R.C. Finds DermaRadiant Performance Claims Credible

DermaRadiant, the Beverly Hills, CA-based cosmetics company, said they were pleased that truth and accuracy claims in their marketing were found credible last month after an investigation by the N.A.R.C. (National Advertising Review Council).

The N.A.R.C. had asked DermaRadiant to substantiate core advertising claims of up to 98% reduction in wrinkles for their Anti-Wrinkle Complex and 70% satisfaction in reducing puffiness and wrinkles around and under the eyes with their Ageless Eyes product. The forum found that DermaRadiant had provided a reasonable basis to support product performance claims. These claims are supported by triple blind studies conducted over 60 days with volunteers, all findings are fully documented and will be made available in the members section of their website located at www.dermaradiant.com by the end October 2005. DermaRadiant said they were happy to have participated in the forum and to have had their core product claims validated by the council.

The N.A.R.C. investigates claims made by marketers that advertise in the United States.

DermaRadiant specializes in cutting-edge, anti-aging skin-care products based on 50 years of experience in the cosmetics industry and the science behind two main active ingredients, DERMAXYL™ in the DermaRadiant Anti Wrinkle Complex, and EYELISS™ in the DermaRadiant Ageless Eye Crème, as well as nature’s finest botanicals, including mid-leaf aloe, avocado and tea tree oils, and retinol. All products are manufactured in FDA approved facilities in the United States.