Freedom Watches Takes a Look at What Makes Seiko Watches tick.

Seiko Watches are a distinctive brand, renowned for its innovative and excellence in the art of making quality timepieces. Freedom Watches take a look at what makes Seiko tick and whether they live up to their slogan of being "dedicated to perfection".

Since the turn of the century, Seiko Watches have strived to create the best watches on the market. Adopting the latest technologies and using the finest craftsmen, Seiko are famous for their innovative timepieces. Nowadays, Seiko Watches are made primarily made by machines, mainly to keep up with high demand for them globally, but all watches are tried and tested before they leave the factory and have to reach Seiko's high standards.

The most popular type of watches made by Seiko are ones that have stainless steel cases and a bracelet for a strap as opposed to the traditional leather strap. Titanium is used to make the strap nowadays, to prevent skin allergies and because they are modern and all the rage.

The majority of Seiko Watches, such as, the Avanta, Sportura and Velatura are quartz powered which are proving popular. Traditional mechanical or wind up watches tend to be a thing of the past. Seiko Kinetic watches take technology one step further and use kinetic energy to power the watch, which is derived from the watch wearer's movements.

When looking at the structure of Seiko Watches, Freedom Watches note that the company target the 25-46 year olds. Seiko rely heavily on marketing and advertising especially in upmarket glossy magazines to reach its optimum desired market. Emphasis is placed on quality and innovation and the watches are displayed in an eye catching and desirable manner so that they all but sell themselves!