Gold Made Simple looks at the effect gold has on the economy.

Throughout history gold has always been held in great esteem. From the Romans to the Egyptians, not only has gold been seen as an attractive ornament this precious metal has been used as a commodity, in the form of currency. Gold Made Simple looks at what effect gold has on the economy today.

Gold has always been seen as an important status symbol in many societies. In India especially families buy gold bullion to pass down through the generations. The amount of gold an individual owns depicts his position in society. India is one of the largest importers of gold and demand to buy gold bullion is high around the wedding seasons.

The rise and fall of the price of gold depends on the state of the global economy. Gold is generally regarded to be inversely linked to the US dollar so as the dollar goes up in value the price of gold drops and vice versa. But as seen recently this isn't always the case.

Gold is often perceived as a lifesaver in times of financial uncertainties. Investors buy gold bullion in the knowledge that it is a safe haven for their assets. The current ongoing worldwide economic crisis has affected everyone that it has touched. It has played an important role in thrusting gold back into the financial limelight. With factors, such, the sovereign debt of the euro nations, devaluation of paper currencies and the threat of inflation, investors are looking to buy gold bullion as an insurance policy against further economic disasters.

All investments are a risk but with the global economy in such disarray at present, if investors buy gold bullion now they are taking a calculated risk which will pay off as analysts are forecasting the price of gold to continue rising. Gold at present is perceived to be having a positive effect on the economy. Gold Made Simple makes investing in gold easy. By following a few easy steps investors can buy gold safe in the knowledge that their investment makes good financial sense.