Alberta Mortgage Broker, First Foundation, Now A Member of the Better Business Bureau

Edmonton, Alberta, June 3, 2010 – First Foundation, a trusted Edmonton and Calgary Mortgage Broker, announced today that they are now an accredited member of the Better Business Bureau. With their A+ rating, First Foundation can now count themselves among the group of organizations in Alberta which maintain high standards for integrity in business.

However, as a finalist for Canadian Mortgage Professional Magazine's "Best Customer Service Award" for 2008 and CMP Magazine's "Top 50 Brokers in Canada" for 2007 and 2008, it is no surprise that an accreditation from the Better Business Bureau was not far behind. First Foundation's Alberta mortgage specialists uphold the values which are echoed on the Better Business Bureau's website; chief among these values are honesty, transparency and a penchant for great customer service. Gordon McCallum, First Foundation's CEO, explained to us why becoming a member of the Better Business Bureau was important to him as an Alberta mortgage broker:

"We're very proud to have an A+ rating with the Better Business Bureau," said Gordon McCallum, CEO. "For many years the BBB has stood for trust and integrity, and that's what we stand for as well. We hope to give the public confidence in us in as many ways as possible, and I can't think of a better way than adhering to the standards of the BBB."

BBB accreditation is a reflection of First Foundation's commitment to ethical business practices, truthful advertising and building professional relationships based on trust. As a new member of the Better Business Bureau, First Foundation vows to maintain a positive track record in the marketplace, maintain transparency with its business policies and advertise honestly. First Foundation believes in the fundamentals of the BBB and continues to approach its business transactions with integrity.

The BBB is a a non-profit society maintained by business firms of Central and Northern Alberta for the protection of businesses, their employees and the general public. The Better Business Bureau provides information about business firms, solicitations and merchandise and will assist you if you have been victimized by misrepresentation in advertising, selling or unsatisfactory business dealings. The BBB will also handle dispute resolution services if they ever receive a complaint about First Foundation.

To visit the First Foundation website, please go to http://www.firstfoundation.ca

To check First Foundation's rating with the BBB, go here: First Foundation Residential Mortgage's BBB Rating.

For further information related to First Foundation's Alberta mortgages and Mortgage Rates in Alberta please do not hesitate to contact us.

About First Foundation
First Foundation Residential Mortgages was founded in 2002 in Edmonton, Alberta as a response to growing consumer demand for more Competitive Mortgage Options. The Edmonton mortgage company originates mortgages for many of the largest financial institutions in Canada, including several chartered banks, trust companies, mortgage-backed securities lenders, and credit unions. First Foundation specializes in reducing the overall cost of mortgages for its clients with highly competitive rates and mortgage strategies, such as the popular Smith Manoeuvre. www.firstfoundation.ca.